Better Public Speaking

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Managing Stage Fright and Vulnerability

Oh dear… your chest feels heavy, your throat is constricted and you feel like crying. You suddenly feel vulnerable facing the audience. The dignitaries are in the room and they expect a good performance from you. A sick feeling is rising and about to overpower your diligently rehearsed speech. The timing couldn’t be worse. This is your moment of truth. You need to portray strength, confidence and most importantly, professionalism.

Oops, too late. A tear trickles down your cheek and more bad stuff is coming.

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The anxiety of breaking down, fainting or weeping in front of strangers is a powerful and common fear. I understand how vulnerable you feel. Many speakers would react in the following ways:-

• Rehearse the speech intensively prior to the presentation for added confidence.
• Become invisible with no voice & fade into oblivion.
• Resign to fate and enjoy the flawed glory.

Which would you choose? Here a story of my friend, Adeline who shared her story with me.

Adeline was a successful public speaker. Her audience consisted of enthusiastic, enterprising and eager property investors. Her raving fans traveled from all nooks and crannies of Singapore to hear her speak.

One fine day after one of her talks, I had the opportunity to interview her. “Adeline,” I asked. “Have you always been such a captivating, charismatic and charming speaker?” Adeline was silent for a moment For once, she seemed lost for words. Tears welled up in her beautiful eyes.

With a quivering voice, she said, “I owe my success to an elusive holy man. I started my public speaking career in a disastrous manner. In my maiden speech, my mind went blank. It was the most embarrassing moment of my life. I had forgotten what to say. One week later, I had to deliver another speech. This time my stomach felt queasy. Within minutes of speaking, I had soiled my skirt. Immediately after my speech, I had to leave the auditorium because I smelled awful. And the story goes on…

To Cry Or Not To Cry Is The Question
These are some ideas you could use if you are in the same boat:-

• Shift the focus away from yourself and instead focus your attention on the audience. Remember, the majority of them want you to succeed. In most cases, they have nothing personal against you.

• Stop being angry with yourself for all your past failures in public speaking. As the stock market investors would say, “the past does not equal the future.” The more “failure” thoughts you harbor in your mind, the more likely your presentation will end up a failure.

What You Can Do Now
One of the quickest ways to learn how to handle something you find challenging is to observe how others do it. In Neuro Linguistic Programming (NLP), it’s called Modeling. Here’s a good speech portraying Candy who handles her tears graciously. Go ahead and Model her.

http://www.ted.com/talks/candy_chang_before_i_die_i_want_to.html

Next time strong emotion arises in you when you speak in public, just notice it and don’t get caught up in the story. Instead, pause and connect through your eyes with another person to help keep you grounded. Pause and continue with your speech.

My friend, Toastmaster Azmi taught me a simple method to recover from such emotional overwhelming situations. He asked me to look out for a caring, cheerful & friendly face among the audience. The kind of supportive audience who will nod agreeably to you when you speak. Every time I felt like crying, fearful, etc, he asked me to look at that friendly face for emotional support. By doing so, I was able to recover faster and get on with the show.

I’ve cried a number of times when speaking in public. Guess what, the audience cried together with me! However, it is not good to leave the audience is a sad state when the speech is over. Therefore, it is always advisable to uplift their spirits and cheer them up before leaving the stage. It certainly feels like a storm has passed through leaving behind peace and tranquility. Your words will flow much better once the pent up emotions are released. “Better out than in” as someone infamous once said, and through my tears, I couldn’t agree more.

Good luck 🙂

Now that you have gained some useful pointers on how to become a better public speaker, I encourage you not to stop here. Keep “sharpening your saw” by getting practical experience on public speaking. Grab the opportunity to speak in public as often as possible. The more stage time you accrue, the higher your self-esteem and confidence will become.

Do purchase my book called Fearless Public Speaking at http://www.betterpublicspeaking.com/fearless-public-speaking-2/ This 11,500+ word book will give you more pointers towards becoming a seasoned orator. I look forward to that wonderful day in your life when you will become ‘complete’ and you will discover your true purpose in this world. May you discover it through your public speaking endeavors.

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All the best to you in all facets of your life 🙂

Best Man Speech Ideas – Vote of Thanks – Father of The Bride Speech

Frieda was a young lady in her early 20’s. We were having dinner together with her best man one day. Suddenly she popped the question…

“How do I get over the fear of facing the audience? I get scared when I see many eyes staring at me. I want to voice my opinion, but somehow I’m tongue tied when I face a large crowd. Therefore, I normally keep my opinions to myself.”

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How To Make a Difference As a Motivational Speaker

North America’s Leading Inspirational Teacher and Best-Selling Author, Marjan Glavac shares on how to make a difference in peoples’ lives in this article.

The Stress-Free Way to Impact Your Students For Life and Reignite Your Passion for Teaching Almost Overnight

If you love teaching but the challenges that come with the job are starting to get under your skin, I know exactly how you feel. See if you can relate to my experience …

I reached a point where I’d dread going to school in the morning to teach. I would have a big knot in the pit of my stomach just thinking about my class.

You had all that energy, enthusiasm and expertise to make a difference (perhaps even with disadvantaged students who struggle to get through each and every day). You looked forward to teaching any and all students in your class. You spent an incredible amount of time getting your classroom set up during the summer.

It was a warm, welcoming and wonderful classroom one of the best classrooms in the entire school. You were nervous that first day, not knowing what to expect.

They sat in their desks, alert, attentive and anxious to be taught by you. The first day was an exhausting but an exhilarating, exciting experience. You could not wait to get back to school and teach them some more.

Your students aren’t attentive any more. They’re off task. They’re defiant. The hours and hours you’ve spent on those picture perfect lesson plans seem to go out the window.

Your students are becoming more and more defiant. You get more and more frustrated with them, lose your cool more often and go home empty, exhausted and emotionally upset.

In spite of all these problems and challenges, you’re still passionate about teaching. You still love to learn. You still love to teach. You still love children.

But, you’re running on empty, especially with those students who defy you more and more often, who seem to have taken over your class, who don’t seem to care anymore… You don’t know what to do… You don’t want to confess to other teachers that you’re experiencing problems with your class. That would be a sign of weakness.

You don’t want to confess to your principal that you’re experiencing problems. That might mean not getting rehired or worse that you weren’t meant to be a teacher.

You don’t want to talk to any parents, because word would quickly get out that you can’t…

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Keys to Crafting Great Real Estate Elevator Pitches

Every real estate agent needs to perfect their elevator pitch. Those 30 seconds can make a big difference in nearly all aspects of the job. Delivered with the right balance of pizzazz and responsible credibility, your pitch can open the door and help you nab the sale, client, or connection. Let’s take a look at you how you can make the most of those 30 seconds.

The Potential Client Pitch

Regardless of what your profession may be – whether you are a parent, teacher, real estate agent or any combination of these titles – you are selling something.

As a matter of fact, for most people, a day does not pass by that you are not selling something to somebody. Money may not always be the medium of exchange, but when you are attempting to convince someone to change a point of view and to look at things from your way of thinking, you are selling.

This is where learning some tips to pitch to a potential client comes in handy. Check out these suggestions below. It could prove useful to you some day.

Use the Power of Storytelling

For most people, parents and teachers reading them stories is one of their first and fondest memories. Humans love stories. Open your pitch with a story about a client, removing identifying details as needed. Craft it in such a way that it demonstrates how you overcome challenges and is compelling enough that they want to know what happens next.

Draw the client in and then begin talking business.

Differentiate

The Savvy clients who tend to offer the higher commissions are shopping around. Don’t assume you’re a shoe-in.
Understand what your individual strengths are and how those are the traits that this prospect needs achieve their goals. Communicate your Unique Selling Proposition (USP).

Be You-Focused Not Me-Focused

Your words and language should be easy for your potential client understand. Now’s not the time to impress with your real estate vocabulary.

Talk less about “me” and “I”. Talk more about the client’s unique situation. Only talk about you in relation to how it helps them meet their goals.

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The Seminar/Public Speaking Pitch

For a seminar pitch 1, 2 and 3 above are great for a pitch. But to it we’ll add:

A Trending Topic

Connect with your audience with a trending industry topic. Is flipping houses really worth it? How do I know if I qualify for a 1031 exchange?

Engage with a Question

What’s 1 question that when answered would completely qualify a seminar participant for your services? Craft this question and ask it to both engage and get everyone in the room thinking about why what you’re about to share is the best idea they’ve ever heard.

The Networking Pitch

In a competitive industry like real estate who you know matters across real estate, finance, construction, government, advertising, etc. The stronger your network, the better you’ll be able to deliver results. In this article, each section builds upon the last with the above points important in networking as well. To networking we’ll add.

Use Impactful Words

It’s okay to use jargon when networking as long as you’re networking with a close industry peer. Convey confidence and competence by not beating around the bush in ineffective wording. Professionals are busy and look for immediate value to signal that they should continue the conversation.

Practice, but Don’t Memorize

Networking should always seem genuine and mutual. It shouldn’t sound overly rehearsed. Do practice in front of a mirror along with your smile and stance. But be careful not to sound stoic or rote. Be open to interruptions in your train of thought. Plan for them, adapt and stay the course to make that connection.

Elevator Pitches Matter

Maybe you’re a natural at the pitch. Maybe you aren’t. But all of us could benefit from tweaking our style to better seal the deal? Would you add anything to our list? How have you used these keys in your own pitches? Comment below.

Article contributed by:
Anthony Gilbert REALTOR® ABR®
President, Hypewired
13785 Research Blvd #125, Austin, TX 78750

6 ways to Boost Your E-commerce Business via Digital Marketing

Having a great website is not enough to succeed your E-commerce business. Having stellar layout, great product description, superior navigation and a shopping cart are important things. But your competitors are looking forward to get more traffic to their e-commerce website by digital marketing strategies. That means you’re fighting a losing battle. They are doing so because those strategies work.

You need a solid digital marketing strategy if you want to be successful with your E-commerce business; there are many ways where digital marketing and SEO function similarly and today they work in tandem. Why does anybody hire an SEO Company? They just want to optimize their websites so that it’s search engine result is improved. SEO is basically a part of digital marketing; so there are numerous digital marketing companies that provide affordable SEO packages to their clients which result in accomplishing their objective.

If you want to feature the significance of digital marketing to e-commerce achievement, at that point consider these details:

  1. Email marketing as a source of visitors to e-commerce sites increased by 218%
  2. Visitors to e-commerce businesses from social media sites increased by 308%
  3. Organic searches for e-commerce sites increased by 145%
So, if you are not using email marketing, or social media or SEO to drive traffic to your site, then you’ll not be found by this growing number of online shoppers. Any Digital Marketing services company providing facilities like landing page optimization, SEO, content marketing, social media marketing, etc will help you get quality traffic. If you’re looking forward to grab more traffic, you need to focus on these following digital marketing services into your marketing campaign:

  • Post useful content: If a brand is continuously sharing useful content it will easily generate a good relationship with their customers. Content marketing helps you to stay tuned with your targeted audience without making them feel that you are going to sell something to them. You should create articles and videos that should interest your audience. Then they will appreciate the content and will share it with their friends.
  • Get quick results with PPC: There has been a long debate over the effectiveness of Pay-per-click and SEO but the truth is that they both are effective but in different aspects. Particularly for a small business which is new to digital advertising, utilizing paid traffic to publicize on Google or Facebook is an approach to expand web traffic rapidly. A well organized and well-planned PPC campaign can push customers to specific products and services on your website. It means choosing the right keywords, creating ads that relate to those keywords and sending online shoppers to web pages that relate to those ads.
  • Optimize your website: Well, every businessperson knows clearly that whatever business they are in, there are thousands of online searches every day for the products and services they sell. Consequently, one can easily attract the customers to one’s website, if it is well organized. It is said that the first page of Google gets more than 91% of web traffic and if your site is not been displayed on the first page, then the chances of connecting with your customers searching for your products drops instantly. As people very rarely go on the second page. Well, an SEO Expert optimizes your site, and then what you see is a steady growth of new customers to your online store.
  • Get social: Customers that you get from social media platforms such as Facebook, Twitter, LinkedIn and Instagram are believed to be more loyal than those you get through other channels. The basic need is to post useful content on social media sites that have relevant links back to your website. Well, a study says that more than 40% of B2B businesses have grabbed new customers via Facebook, and 42% are being grabbed using Twitter. Social media platforms are a great way to drive more customers to your e-commerce site.
  • Boost ROI with email marketing: There was a report by Email Marketing Census 2016 that stated email marketing delivers the best ROI of all digital marketing strategies. The Search Engine Journal figured out that the average ROI for email marketing campaigns was 4300%. To get the best outcomes, utilize gated substance to get more email locations, and afterward, send those leads focused on messages that address their specific needs and drive them to your online store. Furthermore, ensure your emails are streamlined for mobile to take advantage of the growing number of mobile searches.
  • Partner with Digital Marketing Experts: If Digital marketing is implemented in a good way, then it will increase traffic to your online store and will also increase sales, but it can be complicated. Your best bet is to partner with digital marketing experts who can integrate digital marketing strategies like the ones noted above seamlessly for optimal results.

Such marketing strategies can be utilized to enhance your site quality and elevate items to your intended target audience, while creating a personalized shopping experience that your customers trust.

Together, this can draw in and convert your guests into clients, while connecting with and holding them in your business for the whole deal. Always remember to follow all the six points to make your e-commerce business famous and visible to everyone. Good luck 🙂