Better Public Speaking

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How Is Technology Changing Advertising?

Technology is transforming the way marketing is done as people become more exposed to it than ever. Several advertising firms are facing the brunt of this transformation, as they have to keep up with the pace with which technology is inventing itself.
The major challenge that brands face is to be able to connect to its target audience via all the devices in real time in order create campaigns that work across various communication channels.

Advertising has become more competitive and tougher than ever before. Advertising agencies are compelled to come up with strategies that help brands interact with their customers as directly and personally as possible. With the real time interaction feature being used by brands to reach out to their customers have completely altered the nature of marketing. There is a huge challenge for getting creative marketers to work alongside the technical staff.

There are 3 aspects where the marketing has been transformed in digital terms- Speed, relevance and reach. Digital marketing has obviously increased the speed with which the content reaches the audience. But not only has it affected the speed, but also the relevancy of the content as well. Campaign messages can be targeted with laser focus on the target audience, making content available to only those who have the potential to convert to regular customers. The reach has also grown exponentially because of the number of ways a brand can reach out to its target audience is abundant. This is where the real skill & expertise of the creative firms come into play. They are responsible for coming up with clutter-breaking, innovative ways to advertise a brand and create an impact in the market.

The challenge that the marketing agencies face is to always be updated with the latest developments in the technologies and also to make their work smarter in order to keep up with the fast paced, and relevant digital campaigns. They must work closely with the digital experts who would help them in strategizing their digital campaigns. One of the very important qualities that an advertising agency must possess is of curiosity. Curiosity will lead to learning about new technologies with an open mind, and help in creating some kick-ass campaigns.

Lastly, a marketer or a creative agency will have to accept this change and know that only those who can balance this digital advancement along with delivering excellent work for their clients, will survive in this industry.

Bio– Tarun is a Content Manager at Brandbazooka. His expertise lies in content marketing and creative branding. He has an experience of writing for a variety of industries including the Advertising and branding, and his work has appeared in publications such as the Huffington Post, Techinasia and Growthhackers. Contac him at Facebook

Conquer Speaking Fear – 5 Tips

Here are some quick suggestions you could use to conquer your speaking fear when addressing the public speaking. I have compiled them from years of experience in reading books, attending seminars and observing my own fears. Go ahead and try the following steps and tell me how you feel in the comment box below.

Good Public Speaking Skill #1
Do Your Homework. Knowing oneself, knowing ones enemies. A hundred battles fought, a hundred battles won ~ Sun Tzu

This sage advice from a brilliant military strategist from the ancient days of China. His words ring true in today’s world and is applicable in the public speaking arena.

Ask the organizers what they expect from your presentation. What do they really want to learn from it? What is their current knowledge about your subject? What value will they gain from your presentation? Such conversations will enroll these people as your friends during your presentation. It also helps you learn the current needs of the industry, so that you can deliver it. This is like collecting the answers to an exam before taking it.

What if they don’t know what they need / want? Don’t worry. Just ask them what their problems are and cater your talk to suit / solve their problems.

Good Public Speaking Skill #2
Prepare. Prepare for war when at peace – Sun Tzu

Aha, Mr. Sun Tzu is back again 🙂 Compose an outline, and write the entire script word for word for the important segments of it (such as the opening, body and conclusion). Then rehearse your presentation, without referring to the script until you know it so well that you can deliver it spontaneously. Avoid trying to memorize the entire script word for word. This will make your speech sound robotic and lifeless.

However, if you recall earlier, I asked to write your entire speech word for word. “Why?” you may ask. Well you could convert it into an audio book, sell it as a short story or convert it into a blog post in the future.

Good Public Speaking Skill #3
Rehearse. Practice your speech at all given moments and places. I normally rehearse my speech while driving. This is the only time I’m alone to talk to myself 🙂 Another curious motorist on the next lane would probably think that I’m talking on the phone using my hands-free device. Another benefit of rehearsing while driving is it reduces my frustration of being caught in nasty traffic snarl.

Join a Toastmasters Club and deliver your speeches there prior to your “big day.” Ask your evaluator for comments on your strengths and areas of improvement. Also, use this as an opportunity to become familiar with the room and any equipment, such as a projector.

Good Public Speaking Skill #4
Befriend The Attendees. Arrive early so that you can befriend the attendees before your presentation. Shake their hands, thank them for coming and exchange business cards. Introduce yourself to them and get some small talk underway. Imagine them to be the guests coming to your party. This mindset will convert them from strangers into your friends. Sometimes, I’m bewildered as to how some speakers will show up for a speaking engagement and really not know anything about the audience they are speaking to. Many speakers are just too overwhelmed with too many things at the back of their mind to the extent that they are unable to be present with the attendees.

Your core message may be about the same for everyone, but being present with your audience will allow you to customize the information so that they feel you are speaking personally to them. They will understand your message clearly and will hold you in high regards for creating something specifically for them. Of course, in many cases you were only slanting your information, but they wouldn’t know the difference 

Good Public Speaking Skill #5
Visualize And Expect Success. Visualize doing a wonderful job. If you allow disastrous thoughts to cascade your mind, you will scare yourself. Give yourself confidence by expecting to do well. Imagine the event as a roaring success. Know that everyone wants you to do an excellent job. Imagine yourself right before the speech, standing next to the stage, well prepared and looking your best, taking a deep breath and feeling all anxiety disappear from your mind. Follow with your mental eye that imaginary, confident walk that takes you up in front of the audience and then imagine looking them in the eye and smiling. See yourself as you confidently talk about your topic, gliding through the whole speech with a vibe that is a privilege to witness. Remember to imagine the well-deserved thunderous applause that comes at the end. Your mind is a wondrous tool that can be made to do lots of neat stuff but it’s also stupid in the endearing sense that it believes whatever you throw at it: if you keep bombarding your subconscious with images of success, the chances of that success becoming reality shoot through the roof.

Summary

Success will fall in the lap of the person who is prepared to accept it. Therefore, prepare well for success and allow it into your life when it comes knocking on your door.

Now that you have gained some useful pointers on how to become a better public speaker, I encourage you not to stop here. Keep “sharpening your saw” by getting practical experience on public speaking. Grab the opportunity to speak in public as often as possible. The more stage time you accrue, the higher your self-esteem and confidence will become. Do purchase my book called The Fearless Speaker at http://www.betterpublicspeaking.com/fearless-public-speaking-2/ This 11,500+ word book will give you more pointers towards becoming a seasoned orator. I look forward to that wonderful day in your life when you will become ‘complete’ and you will discover your true purpose in this world. May you discover it through your public speaking endeavors.

Further Discussions on “common ground public speaking

The topic “common ground public speaking” appears to be a preferred area of interest among our fans. Last week we received numerous requests via email to elaborate further on this topic. Rest assured that this point of focus has been adequately covered either directly or indirectly at the link above. If you did not find precisely what you were looking for at the link above, it’s most likely because we did not thoroughly understand exactly what you meant by this matter. The other likelihood is we may not be qualified to speak on this subject in the first place.

All the best to you in all aspects of your life 🙂

Presentations Without Slides

The greater part of the presentations made these days are made with the assistance of slides, such as PowerPoint or Prezi. There are also class instructors and speakers who use slides to make the educating and learning process easier. An expert presenter will try to decrease the utilization of slides, as slides have the tendency to rob the presenter of his / her stage presence.

Presentations without slides could be boring without music & graphics. Slide presentations more often than not give a change to the audience in the introduction, and furthermore give the group some visual clarifications to the points that are being told in the introduction. Without slides in the introduction, it is critical that the presenter use some imagination in the introduction. This is because it is imagination that will keep the audience on their tenterhooks in the presentation!

The most essential thing to remember is to precisely comprehend what you are talking about. If you are knowledgeable with the matter you mean to present, you can introduce it without the assistance of slides. In any case, understanding the intellectual level of your audience will help you decide on whether to use slides or not.

  • How to avoid death By PowerPoint | David JP Phillips | TEDxStockholmSalon
    YouTube Video
    How to avoid death By PowerPoint | David JP Phillips | TEDxStockholmSalon
When starting the introduction, you need to present it while keeping the end of the presentation in mind. As Dr. Stephen Covey said in his book, “The 7 Habits of Highly Effective People”, “begin with the end in mind.” You need to know what the purpose of your presentation is, & stick to the purpose. Ensure you see, hear and feel what precisely it is that you need people to react to in whatever it is that you say. Make a powerful start to your introduction. Without slides, it is particularly vital that the first words and your appearance set the correct tone for the crowd to hear you out all through the presentation. One of the most ideal methods for making an association with the audience without the assistance of slides is to tell a story, or a tale that is relevant to your main point.

One of the fundamental things that must be done when giving a presentation is to practice on the speech as much as possible. This is the main method for delivering a smooth speech. As a rule of the thumb, a one-minute speech requires at least five minutes of rehearsals. Rehearsals cannot be delegated. This is one aptitude that can’t be appointed to any other person. One of the best strategies to execute for practice is called Bits. Here one practices a short “bit” of material again and again until perfect. It is not necessarily rehearsed word for word. One simply needs to talk one’s way through the presentation! Along these lines, one can easily deliver a presentation, even if there is a distraction from the audience.

If slides are not used as a part of a presentation, it is critical that other props be used. “A picture paints a thousand words”, said Frederick R. Barnard in 1921. A prop does the same. With props, people tend to remember point easily. It is no different if the prop is big, small, humorous or serious, as long as it relates to the point that you are making and that the audience see it! Another method for ensuring that the audience adore you are to offer solutions for the issues they have. With your research of the audience, you would now have a thought to what their issues are; it is just up to you to convey new solutions to them.

Keep in mind that when you are not utilizing slides, you are the visual guide of the presentation. Individuals will then acquire enthusiasm for whatever it is that you say, and not focus on your attractive slides or overheads. Remember, you are the presentation, not your slides. So essentially, without slides, it is imperative that the speaker be more confident and knowledgeable in his / her speech. Without this, it might be very difficult to envision giving a presentation without slides!

Avoiding a Panic Attack During Public Speaking

Many individuals relate panic attacks to public speaking. They more often than not have felt nervousness delivering a presentation. That past bad memory may return once more causing a similar uneasiness. Public speakers who experience the ill effects of an anxiety attack are continually seeking for a cure.

May’s Story

May had a history of anxiety when she entered secondary school. Her mom and brother had a background marked by nervousness too. May had decided to avoid her public speaking class until her last semester of school. Keeping in mind the end goal was to graduate, she would eventually need to take the class.

In spite of the fact that she had never been diagnosed for stage fright, May had constantly feared the public speaking class. Simply standing up before a class of her companions made her feel tipsy and queasy.

From the first day she strolled into class, her lecturer could see how anxious she was. He came up to May after class and talked about her discomfort with this public speaking class. May talked about her physical response to speaking before her companions. She disclosed to her instructor how she was:

    Dizzy
    Nauseous
    Extremely Anxious
    Short of Breath

Her lecturer was familiar with the indications of stage fright and particularly with students feeling awkward about talking before their peers. Her lecturer recalled his experience riding a train across the countrysides of India. Looking out of the window he noticed that some horses feed near the track and never bother to look up at the thundering cars, while just ahead at the next railroad crossing a farmer will be anxiously trying to quiet his frightened horses as the train goes by. May’s lecturer realized that the best way to cure a horse that is afraid of trains is to get the horse to graze at a pasture where it would frequently see the trains. The horses will eventually become desensitized of the thundering cars over time.

To help May overcome her fears, the lecturer prescribed that May stands up before her family every time she needed to talk that night.

So May disclosed to her family what she was attempting to do to help get over her dread of public speaking. At supper, May stood up each time she made a request for some food to be passed to her. Before bed, she remained before her folks and siblings and did an imaginary speech.

Albeit talking before her family was not the same as talking before her companions, it helped her get through the following day of class without having a panic attack. May felt awkward amid her public speaking class but managed to get through the class.

  • Why do I get anxiety attacks during public speaking?
    YouTube Video
    Why do I get anxiety attacks during public speaking?

As the semester proceeded on, May solicited the help of some of her companions to go to her home the night before she had a major presentation due. She would then practice her presentation on her friends until she could get past it without an extreme measure of tension.

The procedure May used to defeat her stage fright is called deliberate desensitization and is a commonly utilized solution for individuals experiencing panic attacks. It works for horses & it will also work for humans. In the public speaking arena, it is called increasing your stage time.

Go ahead and try deliberate desensitization for yourself. It may work for you too.

Top 4 Startup Trends for 2017 – #Cashless, #Coworking, #Bootstrapping, #MadeinIndia

It’s kind of hard to predict what’s going to happen to the startup scene in India this year, but I’ll take a chance and make some informed predictions. One big issue that’s affected everyone is demonetization, so no points for guessing that #cashless startups that help your business go digital in any way will be one of the startup trends for 2017. Here are some trends for the future which may serve to motivate you to read further.

Top Startup Trends for 2017 – #Cashless

This was the year when small card readers, mobile payment systems and apps, ecommerce site developers and other such providers finally stopped searching for work. They spend their time now by completing the huge backlog of work accumulated by the two hard and cold months of winter. That’s why #cashless startups will be the ones showing the biggest gains this year, and many of them will go on to become large companies in a year or two. It’s a good bet that there’s a Flipkart or Infosys in there somewhere.

Top Startup Trends for 2017 – #Coworking

Another big trend for startups, especially those in the big metro cities in India, is to avoid keeping staff cooped up in offices from 9-5. They’re giving their startups all the freedom needed to work from anywhere, at any time. This has led to a boom in co-working spaces in Bangalore, Mumbai, Delhi and other major cities.

New startup founders want to be a part of the scene in the tech hubs, but they can’t afford the rent. The alternative is to co-work from one of the shared spaces in these hubs. You don’t get your own private office, but you do have a good business address, desk space to work from anytime you want, free wifi, and meeting rooms in case you have a meeting with a client or your own team.

Top Startup Trends for 2017 – #Bootstrapping

Yet another trend for startups this year is to avoid taking funding and go #cashless, but in a different way – by #bootstrapping. Looking at how Stayzilla and others are facing heat after taking and spending millions from investors, many startup founders are now figuring out that it may be better to bootstrap by funding operations through sales revenue.

It doesn’t mean you shouldn’t spend only what you earn. You can invest your own personal funds as seed funding. The idea of bootstrapping is to avoid talking on debt or bringing in outside investors. If you only spend your own money and what you earn from sales, then you have no obligation to bankers, sundry lenders and/or investors. It’s a clean and neat way to run a startup, and the startup ecosystems in the country are now mature enough to support bootstrap startups even without funding.

Top Startup Trends for 2017 – #MadeinIndia

Speaking of startup support, the Govt. of India has recently stepped up support for startups in many ways. There’s a Rs. 10,000 crore corpus Fund of Funds that was launched to support the various programmes under the Startup India initiative. The government is also actively trying to prop up the manufacturing sector through incentives being provided under initiatives such as Make in India and #MadeinIndia. With so much money under different government initiatives flowing into startups that produce 100% local made products, you can expect a huge number of them trying to portray themselves as a part of the #MadeinIndia brigade, if only to get the government benefits.

It all ties in very nicely. Government support for #bootstrapped startups located in #coworking spaces, helping small businesses go #cashless and proud to be #MadeinIndia