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Increase Consumer Engagement with Video Translations

The online world presents enormous opportunities for digital marketing. Today’s consumers are always connected through mobile devices, tablets and computers, which provide new avenues for communication. Video, in particular, has become a critical component for capturing the global consumer market, with conversion rates not found in any other medium.

While English remains the dominant language online, its users represent only a quarter of the global market. Savvy online marketers tasked with growing their client’s sales base need to look beyond the core English-language demographic. By enlisting professional translation agencies to help access these markets and localize the message, a video marketing strategy can succeed, regardless of borders.

What’s at Stake

Over 90% of online video views are done by consumers aged 18 to 34. This demographic is considered the millennials, and are often the target group for marketers. Studies show that this group already spends over $20 billion annually, with a projected lifetime expenditure of over $10 trillion. With explosive growth, recently in Asia and Southeast Asia, those numbers swell even more.

Back in the U.S., cross-cultural marketing is equally crucial. Most major urban centers are reaching critical mass for multicultural populations. The key for marketers is tapping into the growing content-sharing media platforms that consumers use.

Tapping into the Multilingual Market

The online world has truly become a content-sharing one. Over 90% of mobile users share video content with their friends and family. Speaking to this market in its own language with quality translations services is now crucial for higher engagement. YouTube, for instance, has been a market leader in this area by serving 88 countries in 75 languages.

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The millennial market demands a high level of connection to their product and services search. They want brands that speak to them directly, and they reward those companies with a brand loyalty that outstrips any other demographic.

Language translation firms have become part of a growing industry that brings marketing and branding to a new level of sharing and success. As a visual medium, video is particularly ripe for utilizing translation to connect with consumers on their own terms.

The key is tapping into the motivated market by being interesting, informative, and relatable. People want to see themselves in an advertisement or branded message. When they do, they’re willing to spread the word in every language.

Strategies that Increase Click-Thru and Sharing

When it comes to translation, video enjoys a greater flexibility than other media. Since visuals are the primary component, modifying the language expression becomes easy with a professional language translation firm on board.

Techniques can be used that fit branding and budget in various ways:

  • Dubbing Live Actors: Existing language is replaced by quality translations vocalized by a fluent actor.
  • Subtitles: Translated text appears directly on-screen.
  • Multiple Campaigns: Videos created in multiple original languages from the beginning.
  • Narrated Animation: Translated narration in local languages differs from market to market.

If language service providers are consulted from the start of marketing campaign design, they can provide advice, direction, and translations. Their suggestions can save money while rendering focus on greater R.O.I in the long run.

The Numbers Tell the Story

Video on landing pages increases conversions by 80%. Including video in email campaign increases open rates by over 90%. Driven by mobile viewing, video is poised to become 80% of all consumer online traffic.

Almost half of consumers that view a video take further action in the digital sales funnel. In conjunction with already high content sharing rates on social media, product and service providers can exploit the digital world to take down the language barrier for greater market share.

About the Author: Morningside Translations is dedicated to bridging the gap between languages and cultures through translations. With their client-focused approach, they work across industries to help professionals using the best tools in the industry and by providing the highest quality translations.

Professional Language Translators – Top Considerations in Looking for One

The influence of globalization has sparked the need for language translation, especially in the field of business. Language translators have sprouted in all corners of the world to aid business processes and transactions. Countless companies and individuals have been dependent in language translators to mobilize their businesses. That is why it is a must to hire a reliable language translator to make your business transactions successful. In hiring a professional language translator, an individual or a company should consider the following:

  • The language fluency level needed for the work to be done. There are multilingual or bilingual people who are better in writing than speaking a specific language. Some are better in speaking than in writing or reading. With that, if the translator would only need to translate documents and other files, get a professional translator that is particularly skillful in reading and writing. If the service needed is for conversations only, it is better to get a translator that is fluent or conversational in speaking even though he or she is not that skillful in reading or writing.
  • The existing certifications under the name of the professional translator. If this professional translator is what he or she claims to be, he or she must be able to prove it! Ask him or her to present an official document of her language proficiency level. If it is a translation company, all the more reason why they should prove their credibility.
  • The translation tools used. Yes, it is a must that the translator is fluent, but it doesn’t mean that they should not use tools to help them in the translation process. Tools are very helpful and handy. They make the translation easier, more reliable, faster, and accurate.
  • The familiarity of the translator to the terms that they are going to translate. This is one of the trickiest parts. People think that translators can always translate whatever word you feed them. That is not true! There are always words that are not familiar with them such as technical, social, urban, and other terms that are not in the standard vocabularies. Therefore, when hiring a translator or a translation company, check their familiarity with the field they will be working.
  • The translation package they offer. This is where money is involved. The translation package should be attractive and affordable. If the translation work would include documents, consider the rate of their translation per page, per sheet, per project, per word, per paragraph, or per file depending on how they set their package. If the work involves personal translations, consider their rates per hour, per day, or per event. The package should come at a reasonable price.
  • The feedback from their past clients. Professional translators must have had many customers already. Score the internet. Search for their past customers that can give you helpful, honest, and unbiased feedback. Their past clients would be able to give you tips not just about their performance but also about how they are as business partners. Bear in mind that language translators are bridges to your foreign clients. Thus, they should be able to produce quality work.
  • Last but not the least, consider the delivery timeframe. Time is gold! The time duration of when a translation work finishes depends on a lot of factors. Look for an individual or a company that can deliver you the translation works on time. Fast delivery plus quality output means that you have chosen a productive and reliable professional translator.
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The Philippines has been known globally not just for having fluent English speakers but also for having skillful multilingual professionals. Companies offering translation works for various languages like Japanese, Korean, Mandarin, French, English, and many more languages present all around the country. Filipino translators are known to produce high-quality translation works in a given short period. Perhaps that is why Filipinos have been on the top list together with the Indians regarding translation services.
It is not hard to find an individual or a company to do your translation works here in the Philippines. The challenging part is to find the most reliable one. With that, following the tips mentioned above is a must. Money is precious. You wouldn’t want to waste your money on a crappy translation work. Find the best language translator in town!

Author Bio
Raphael Rico Zamora is a Filipino Blogger, and a digital marketing enthusiast at Optimind Technology Solutions. It is a company that develops mobile apps, SEO, and web design company in the Philippines.

5 Powerful Ways to Market Your Business on Instagram

Are you looking to increase brand-awareness, build relationships, and reach a broader audience? If so, Instagram marketing is for you. In case you’ve lived under a rock for the last couple of years, Instagram is quite a big deal in today’s marketing world. And with all right!

To understand just how powerful Instagram is, just take a look at the statistics about Instagram, because they speak quite loudly. Today, Instagram boasts over 700 million users. 70% of which report “Having already looked up a brand on the platform”.

Now, you can’t just jump into Instagram without any strategy or plan, because then you’re doomed to fail. To succeed with Instagram marketing, you need to have a strong marketing strategy and an even more powerful content strategy. Because after all, Instagram is a visually driven platform.

In this article, we’ll provide you with 5 ways you can spread your efforts across Instagram – and gain tremendous marketing results.

Set up an Instagram business account (and optimize it)

In May 2016, Instagram introduced business profiles. The update included new, integrated call to action buttons and Analytics, in order to make the platform better for businesses.
Let’s go through how you set up your page for sales:

Have your logo as your profile picture

Having your logo as your profile picture is essential for all businesses, and that does not only concern Instagram. Brands should have their logo on all their social media platforms.

First of all, having your logo as your profile picture across all your social media platforms makes it easy for people to instantly recognize your page. Secondly, by having your logo as your profile picture, you build your brand awareness and incorporate your logo into your brand’s image so that people will think of your brand when they see your logo.

Username

The same principle as the profile picture goes for your username. If possible, you should have the same username across all your social channels, and preferably, your username should be the same as your brand name.

Include a website link

Instagram has been very strict with clickable links on their platform in order to crack down on spam. As a result, the only place where you can share a clickable link on Instagram (apart from private messages and Stories) is in your profile – so use it wisely.

Not only does having a website link help you get more traffic, it also helps you display your profile as more authentic. In fact, it’s a tip from Instagram themselves. Here’s what they say about that matter on their website:

“If your account doesn’t have a verified badge, there are other ways to help let people know that you’re authentic. For example, you can link to your Instagram profile from your official website, Facebook page or Twitter account.”

Write your profile bio

Your profile bio is one of the first things people will see when visiting your website, so make sure that it is appealing, interesting, and shows your brand’s personality. If you would like, you can even include a call to action if your bio to get visitors to do something.

Make sure you aren’t making your bio too promotive because if that is the first impression people get from your brand, that’s how they will remember your brand forever.

Create appealing content

Instagram is a visually driven platform, thus, content will play an important part in your marketing efforts. If you want to succeed with Instagram marketing, you need to prioritize content creating, and create content that people will love.

People hate when brands are too promotive and pushy, that’s not really news. And that’s where the content sharing plays an important role. By sharing great content, you display your products in a good light, without telling people how good they are. This is one of the benefits of Instagram marketing: letting the visuals do the talking.

Of course, sharing content that falls into the categories of being interesting, high-quality, appealing, unique, and creative all at the same time is easier said than done. However, that does by no means mean that it isn’t possible.

Share high-quality images

Investing in a good camera is essential as a business. It’s 2017 and nobody wants to see blurry or low-quality images. Stand out from a lot of people’s posts by simply investing in a better camera and learning its features.

Be unique – and don’t forget to edit your photos

On Instagram, users share over 95 million photos and videos. Daily! It goes without saying that you have to work really hard to stand out from the crowd because the competition is super tough. By sharing content that is unique, you’ve already come a long way, and how you edit your photos plays a vital role in that.

Knowing statistics regarding what type of content that gets the highest engagement on Instagram can be really helpful when creating and editing your content:

  • Bright images generate 24% more likes than dark images.
  • Images that have blue as the dominant color generate 24% more likes than images that are predominantly red.

Don’t be too promotive

As we discussed earlier, being too promotive in your photos and captions is a big no-no. Instead, you should let the content to the speaking. Share extremely good photos of your products and the images will do the marketing for you. By being too promotive, there’s a bigger chance that you will scare away your audience instead.

Run giveaways

Giveaways are one of the most effective marketing methods on Instagram, and you can see all types of businesses doing it. Obviously, the better prices you offer, the more people will join, and the better results you’ll get.

However, as a business, you should always opt for giving away products that you sell. First of all, it’s cheaper than giving away things that you don’t distribute, and second, you create an interest around your products by running a giveaway of them.

Thus leading to some of the people who don’t win the contest becoming so eager on having your product that they buy it anyway. The structure of an Instagram giveaway can look a bit differently.

One of the most effective rules of entry is to ask people to tag their friends in your post. This makes it possible for your giveaway to get a big reach quickly, and reach a lot of new potential customers.

Partner with influencers

Marketing with social media influencers has grown tremendously in popularity over the course of just a few years. And with all right of course. Studies have found that for every $1 invested in influencer marketing, brands get $6,5 in return.

Here’s how Wikipedia explains influencer marketing:

“Influencer marketing is a form of marketing in which focus is placed on specific key individuals rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.”

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The keys to a successful influencer marketing are two things:

  • Finding an influencer who has a highly targeted and engaged follower base who resonates well with your brand
  • Making the campaign genuine and authentic

The explanation to why influencer marketing is able to generate such incredible results is simple. Influencers have displayed themselves as experts in their niche, leading to them becoming the go-to source for information about that particular niche. When brands (who are within the same niche) contact the influencer to ask if they would like to partner with them, they do it because the followers of the influencer are the target audience of the brand.

It sounds complicated but the principle is really simple. When the influencer then recommends the brand’s products to their audience, the audience will trust the words of the influencers since the influencer is a leader and expert in its niche, and ultimately, it will lead to a lot of people following the advice of the influencer.

Offer promotions and discounts

Studies have found that the reason why people follow brands on social media is to get access to promotions, discounts, and sales. So if you want to build a following, and have a page that makes people come back for more, using your Instagram as a distribution tool of promotions and discounts is key.

To make your Instagram page more sought-after to follow, create sales dedicated only for your Instagram followers, because ultimately, this will lead to a very high retention rate since people are waiting for more similar campaigns from your brand in the future.

About the author:
Jens Wirdenius is the editor-in-chief and co-founder of VeloceInternational.com and the influencer directory Veloce Network.

He is a social media and marketing nut, sharing his passion for business in his articles.

Keep It Short and Simple

Let’s ponder upon the importance of keeping a speech short and simple. Here’s a famous quotation by Winston Churchill.

A good speech should be like a woman’s skirt: long enough to cover the essentials and short enough to arouse interest. – Winston Churchill

Winston my man, you cheeky fella, teasing the ladies with such a great “insight”.

Let me explain it this way. Serve the audiences’ needs, but logically speaking, you can’t solve all their problems. Cater your talk to induce self-discovery / self-realization in it. Create interest and buzz in your talk, but keep it short. Ask a lot of questions and let them figure the answers out themselves.

Like a beautiful woman in a sexy outfit, you don’t have to give all your tantalizing secrets away. Now, if only someone would tell some of the Bollywood starlets this.

Good Luck in your next presentation.

Now that you have gained some useful pointers on how to become a better public speaker, I encourage you not to stop here. Keep “sharpening your saw” by getting practical experience on public speaking. Grab the opportunity to speak in public as often as possible. The more stage time you accrue, the higher your self-esteem and confidence will become. Do purchase my book called Fearless Public Speaking at http://www.betterpublicspeaking.com/fearless-public-speaking-2/ This 11,500+ word book will give you more pointers towards becoming a seasoned orator. I look forward to that wonderful day in your life when you will become ‘complete’ and you will discover your true purpose in this world. May you discover it through your public speaking endeavors.

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All the best to you in all aspects of your life 🙂

How Is Technology Changing Advertising?

Technology is transforming the way marketing is done as people become more exposed to it than ever. Several advertising firms are facing the brunt of this transformation, as they have to keep up with the pace with which technology is inventing itself.
The major challenge that brands face is to be able to connect to its target audience via all the devices in real time in order create campaigns that work across various communication channels.

Advertising has become more competitive and tougher than ever before. Advertising agencies are compelled to come up with strategies that help brands interact with their customers as directly and personally as possible. With the real time interaction feature being used by brands to reach out to their customers have completely altered the nature of marketing. There is a huge challenge for getting creative marketers to work alongside the technical staff.

There are 3 aspects where the marketing has been transformed in digital terms- Speed, relevance and reach. Digital marketing has obviously increased the speed with which the content reaches the audience. But not only has it affected the speed, but also the relevancy of the content as well. Campaign messages can be targeted with laser focus on the target audience, making content available to only those who have the potential to convert to regular customers. The reach has also grown exponentially because of the number of ways a brand can reach out to its target audience is abundant. This is where the real skill & expertise of the creative firms come into play. They are responsible for coming up with clutter-breaking, innovative ways to advertise a brand and create an impact in the market.

The challenge that the marketing agencies face is to always be updated with the latest developments in the technologies and also to make their work smarter in order to keep up with the fast paced, and relevant digital campaigns. They must work closely with the digital experts who would help them in strategizing their digital campaigns. One of the very important qualities that an advertising agency must possess is of curiosity. Curiosity will lead to learning about new technologies with an open mind, and help in creating some kick-ass campaigns.

Lastly, a marketer or a creative agency will have to accept this change and know that only those who can balance this digital advancement along with delivering excellent work for their clients, will survive in this industry.

Bio– Tarun is a Content Manager at Brandbazooka. His expertise lies in content marketing and creative branding. He has an experience of writing for a variety of industries including the Advertising and branding, and his work has appeared in publications such as the Huffington Post, Techinasia and Growthhackers. Contac him at Facebook