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Archives for : June2016

Work-life Balance for Digital Marketers

Digital marketers sometimes ask how they can find a balance between their businesses and their personal lives. The shocking answer is true balance is a total myth, because it’s simply unattainable. Think about it: mathematically speaking, you can’t spend 25 percent of the day at your business, 25 percent of the day with your children, 25 percent of the day with your soul mate, and 25 percent of the day attending to your personal needs, and yet accomplish your goals while ensuring that everyone feels taken care of. It’s simply not workable. Therefore, what you are really seeking is harmony. You want to figure out how you can accomplish all of your goals while still devoting quality time with your loved ones. To move you along, here are some thought-provoking questions to reflect upon:

Do You Want to Discipline Yourself to Enforce the Plans that Have Been Made?

When everything is agreed upon, as digital marketers you must be consistent with the scheduling of work and all aspects of business undertaken. Without strict discipline and action, there is a great likelihood that our plans will end up in smoke. Therefore, it is imperative that you allocate a fixed time of the day to perform certain tasks on your computer. Eventually, your creativity will lead you to automate part of the entire process using a scheduler software. This will help to free up some of your valuable time. Until such time, you must sit down, hold the mouse and do the clicking manually.

Do Temptations Distract You?

When starting your online business, usually a lot of distractions in the form of temptations may arise that will sometimes weaken or divert the focus of the business. Try to hold yourself, focus on what has been agreed with the people around you. If you had done your keyword research properly, you would be less likely sidetracked due to various distractions and temptations. Proper keyword research will help you make accurate decisions on your direction and strategy. Unfortunately, most online articles on keyword research suggest that you use the unreliable Google Keyword Planner, Google Trends, Google Analytics, Google Search Console, Alexa and a whole bunch of third party online service providers who actually rely on the unreliable Alexa to provide you with β€œreliable” advice πŸ™‚

Do You Have a Support System to Measure the Progress of The Business?

After all the work, do not forget to create a system that can be used as a tool to control and measure the success of the business. By doing so, all kinds of conditions that occur can be anticipated early. For example, if you are selling digital products, then you need to put all your products into a digital download plugin. The digital download plugin will manage your sales, process your payments and provide good sales reports and statistics.

In essence, perfect work-life balance and personal happiness is not achievable. Neither does it necessarily depend on earning more money and being successful at work or in business. When carrying out an online businesses, emphasis should be placed on quick communication with your customers. Consider carefully all your thoughts and actions. Do not, for the pursuit of wealth, forego good customer relations. In this manner, harmony can be maintained.

4 Ways to Destroy Your Business

When speaking about a football game, election or examination results, there would most likely be the winner and a loser. Winning or losing is part and parcel of attaining success. However, there are numerous things that we can do to maximize the chances of success. Similarly, there are also many things that we can learn to avoid in order to reduce the chances of failure. Are you looking for an easy way to attain success? You can begin by NOT doing the things below:

Envy and Jealousy

Seeing the accomplishments of others around you should be your motivation, even though it may be your competitor. You have to recognize that everyone has the ability to be a winner including yourself. If you are busy looking at the negative side of the success of others, you will surely find it. The begging question is, β€œHow will that knowledge help you?” Let us not get bitter, but better! Getting better requires us to look at the positive side of the success of others.

Living in Regret of the Past

If you live in regret of your past mistakes, your advancement will be hindered. Your guilt is like a heavy invisible weight chained to your legs. It will prevent you from taking the next step. Get rid of your excess β€œbaggage” by forgiving yourself for your past decisions and move on. Do not look back or beat yourself up. Remember, nobody bothers to remember your past mistakes as vividly as you do. Everyone is eternally interested in their own problems. There is an ancient Chinese saying that goes β€œa good horse doesn’t eat grass backwards.” Frankly speaking, I’ve never seen any horse, good or otherwise, eat grass backwards! Let us emulate the good habit of horses, cows and goats. Let’s move forward in our lives. You are worthy of a second chance in life. On the flip-side, do not linger in denial of your past mistakes too. If you know that you’ve made a mistake in the past, don’t repeat it.

Finding a Scapegoat

If you make a mistake which could lead to a failure of a process, come clean. If a plan does not go as you anticipate, refrain from making excuses, laying blame or justifying. Look for the cause of the problem, learn and improve. Later, when you find the same conditions elsewhere, you will be well equipped with the right solutions to overcome them due to your past experience. If you are forever looking for a justification to cover up a mistake, you will continue to do so without ever finding a solution. Take accountability for your actions.

Stop Learning

Age, experience or past successes should not be a basis to stop learning. No one on this planet knows everything (that includes Google, by the way..). We must continue to learn from others, whoever that may be, whether from a famous millionaire or an entrepreneur who is just starting his business. The Japanese have a concept called “Kaizen” which loosely means any improvement, one-time or continuous, large or small. Practically speaking, β€œKaizen” cannot be achieved without continuous learning. The late Dr. Stephen R. Covey called it β€œsharpen the saw” in his book The 7 Habits of Highly Effective People.

So now that you have discovered four ways to screw up your business, ask yourself, “Are you instinctively doing something which is messing up your business? What would you like to do about it?

Further Readings on “encouraging quotes

The subject “encouraging quotes” appears to be a popular area of interest among our fans. Last week we received a numerous requests via email to elaborate further on this topic. Rest assured that this point of focus has been sufficiently covered either directly or indirectly at the link above. If you did not find exactly what you were looking for at the link above, it’s most likely because we did not thoroughly understand exactly what you meant by this point of discussion. The other possibility is we may not be qualified to speak on this subject in the first place.

All the best to you in all aspects of your life πŸ™‚

The Science beneath Positive Affirmations Part 2 of 2

This article is a continuation of Part 1 which appeared last week.

What Are Affirmations that Actually Work?

Modern studies have shown that people with an elevated self-esteem tend to make positive affirmations all the time, without struggling to do so, it just comes natural to them. Regrettably, when people with low-esteem are forced into making positive affirmations, the response is negative, triggering a wave of unlikable connotations.

For instance, a lady who feels good about her looks thinks β€œI am gorgeous”, and this makes her more self-confident, and consequently more attractive. That is, ideally, the way positive affirmations ought to work. If a woman who is not at ease with her appearance is instructed to think β€œI am attractive”, she instinctively follows the statement with a succession of β€œbuts” – β€œbut I could still drop a few kilograms”, β€œbut I’m not clothed for the occasion”, β€œbut I’m not as attractive as others in this room”. In a best-case scenario, the affirmation simply does not work; in worst-case scenarios, it does more damage than good. (Bear in mind that this is not associated to how the person actually looks, but to how she perceives herself – and these are two very dissimilar aspects.)

This is one of the least understood aspects of optimistic affirmations: if you don’t comprehend the science behind them, you can actually do more harm than good by attempting to use them indiscriminately. That is not to say that you need a degree in psychology in order to harness the supremacy of positive thinking, but you do need to be acquainted with yourself – something that can be a lot more tricky to accomplish than any scientific degree.

  • POWER of POSITIVE Thinking - Attitude of Gratitude
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    POWER of POSITIVE Thinking - Attitude of Gratitude

How to Make Positive Affirmations Work for You.

Begin by determining the long-term goal. For this example, let’s say that the goal is to discover true love, maybe even settle down and establish a family. Evidently, saying β€œI will find love” is not good enough, so focus on what you’re doing right now to accomplish your goal. Say things like β€œI am ready for love”, β€œI am prepared to commit”, β€œI have a lot to offer in a relationship”. Scrutinize each of these affirmations, to see if they carry any negative feelings. For example, when you say β€œI have a lot to offer”, does that make you feel like people in general do not value you, do not see your individuality?

Pick the positive affirmation that has no such negative connotations. That is plainly the one statement that puts a grin on your face, and makes you feel naturally good, because you recognize it to be true. In the interim, you can work on a process of acceptance and healing, in order to get rid of the negative connotations from other affirmations, and use them when you’re ready.

Once you’ve become familiar with the science of positive thinking, and you can self-assuredly answer the questions β€œwhat are positive affirmations?” and β€œhow can you use them effectively?”, you can switch to more sophisticated techniques, such as integrating them in a daily meditation session. Do not be disenchanted if you do not see results within a week – it’s a long progression, so consistency is the key to long-term success. Remember, β€œa journey of a thousand miles begins with the first step”.

The Science beneath Positive Affirmations Part 1 of 2

The power of positive thoughts is real, and many people who find triumph in life have used it to achieve their goals. In order to harness that power to assist you, you first have to understand why and how it works, what kind of mechanisms it activates in your brain, and how you can make the most of positive affirmations, avoiding the most regular pitfalls of this technique.

What Are Affirmations and What is the Science behind Them?

Affirmations are tools for empowerment. Just thinking β€œI can surely do this” will not get you very far, but it will put you in the right situation to tackle it. Thinking β€œI can’t do this” will discourage you from even trying, or will cause you to approach the job halfhearted, bringing it to an almost guaranteed letdown.

The human brain is multifaceted, but, to simplify things, it may be compared to an onion, with its many layers. You can’t access the middle layer directly – meaning that you cannot direct your subconscious, but, if you exert adequate pressure on the outer layer (the conscious one), you can generate a wave of changes in the total mechanism.

Basically, this means you have to β€œimmerse” your brain in positive thoughts, until they penetrate to the deepest layers. Without going into the depths of neuro-linguistic programming, it has been acknowledged for quite a long time that the words you speak, the very words you say and think, have a weighty influence on your actions, and on your ways of perceiving the world and interacting with it. For instance, English is a naturally empowering language, due to its deep use of subjects and active verbs. A straightforward sentence such as β€œI got sick” puts the speaker, β€œI”, at the centre of the universe, while the sickness is an episode that happens in relation to the speaker. In a lot of other languages, this would be articulated as β€œThe sickness has struck me”, turning the speaker into an object, at the mercy of other events. Certain African languages are mostly interesting from this point of observation, being tremendously passive in their patterns – the speaker does not do things, things are done to the speaker.

  • 2,000 β˜…POWERFULβ˜… Abundance Affirmations & Images - Wealth Money Prosperity Cash Law of Attraction #1
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    2,000 β˜…POWERFULβ˜… Abundance Affirmations & Images - Wealth Money Prosperity Cash Law of Attraction #1
This, of course, does not imply that you have to be a native English speaker in order to create the most of the supremacy of positive thinking, any language has phrases that can be used for empowerment. But the case in point above can be used to shed some light on the questions of β€œwhat is an affirmation?” and β€œhow can I use it to my gain?”

What Are Positive Affirmations and How Can the Right Ones Be Found?

The difference between positive and negative affirmations is quite subtle, and not at all obvious at the first glance. This is where the majority of people who try to use the power of positive thinking fail, because they are inclined to focus on the negative aspects they want to fix in their lives. For instance, a thought such as β€œI exercise in order to lose weight” implies that you’re not contented with your current physical shape, and may subconsciously bring up a lot of negative implications and depressed self-esteem issues. Even β€œI work out to stay hale and hearty” may set off anxious reactions, since it implicates that failure to keep fit may put you in hospital.

But what are positive affirmations, and how precisely can you make a distinction between the negative and positive ones? The simple truth that the statement needs to be positive is, noticeably, not enough. The brain cannot be easily tricked; it can recognize when a statement is not true, and simply dismiss it. Try using an affirmation that you know is untrue (β€œI love my profession” works for most people). Then, go ahead and apply an affirmation that is true, and holds a deep significance for you (such as β€œI love my family”). Examine the difference in how you feel when saying these things. Ideally, you should arrive at a point when you can say β€œI love my profession” and sincerely mean it, but this progression will take some time to achieve, and it will take lots of little steps to get there. Very general statements like these seldom work in the beginning. It’s often best to start with something minor, for example β€œI love my bright office”, or β€œI like the aroma of fresh coffee when I arrive in the office”, and work your way up from there.

So, to sum things up, what are positive affirmations? For a sentence to hold any real significance, it has to be:

  • in the present tense,
  • perceived as real, or at least achievable,
  • part of a long-term goal,
  • without any negative connotations,
  • individualized to meet your needs.

Watch out for Part 2 next week.

Email Marketing for Online Businesses

E-mail marketing is one of the most commonly used techniques of direct marketing. It can be a successful tool for increasing sales, developing strong relations with customers and encouraging customer loyalty. However, to create a successful email marketing strategy, you have to carefully plan your steps and know what kind of content your customers want to see in your newsletters.

How to find new subscribers and get noticed

Without a significant number of subscribers even the best email marketing will not bring the desired results, therefore your first step should be to convince customers to sign up to your newsletter. Do not assume that every customer, who purchased something from your online store, is also interested in receiving your newsletters. Always allow your customers to decide whether they want to receive your marketing emails or not. A good practice is to inform your customers what kind of content they can expect to see in your newsletters. For example, you can mention the fact that your newsletters contain not only information about new promotions, but also tips for using your products. As an additional incentive, promise your subscribers special coupons and discounts on your products. Remember that subscribing is not enough: your emails can still end up in a spam box or in the Promotions tab in gmail inbox, which means that your customers might not notice them in time. In the confirmation email ask your customers to add your email to their address books to avoid the junk folder and suggest moving your emails to the Primary tab.

  • 5 Best Free Email Blast Marketing Services Provider 2016 - Automated Email Marketing Services
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    5 Best Free Email Blast Marketing Services Provider 2016 - Automated Email Marketing Services

Creating interesting content

One of the biggest advantages of email marketing is its quick and simple adjustment to customers’ needs. By using special extensions or ordering eCommerce web development services, you can adjust the content of your marketing emails to your customers’ interests and preferences. For example, you can use order history and shopping cart abandonment information to automatically send your customers highly personalized offers related to the products they purchased in the past or were interested in. As much as personalization is important, remember to not overdo it: do not send your subscribers new offers every day, otherwise your emails might be perceived as spam. Invest more time in creating unique articles, tips and stories that will be featured in your newsletters and you can be sure that your customers will appreciate it.

Find ways to measure your achievements

 

Your email marketing strategy will be more successful, if you learn how to measure its effectiveness. One of the easiest way to do this is to monitor opens and clicks. This way you can measure how many of your newsletters were opened by customers and how many customers clicked on the links featured in your newsletters. You can learn a lot from these numbers, for example, if your customers do not open your e-mails, it might mean that your newsletters end up in a spam box or your subject line is not strong enough to encourage customers to check your e-mails. If you do not get many clicks, it might mean that your content is too general and random and you should invest more in personalization of the content.