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Archives for : December2016

5 Ps IN BREAKTHROUGH DIGITAL MARKETING STRATEGY FOR TECH STARTUPS

Intellectual baby – product or service to a real winner, 5 Ps for the successful digital marketing strategy to steal the hearts of your customers. In this article, you will know about

  1. What is digital marketing?
  2. What is digital marketing strategy?
  3. What is a Start-up?
  4. What is a Tech Start-up?
  5. What are the 5 P’s of digital marketing strategy?
    ~ Detailed explanation with real time examples.
  6. Conclusion

What is Digital Marketing?

According to BusinessDictionary, “Digital marketing is the promotion of products or brands via one or more forms of electronic media.”

What is Digital Marketing Strategy?

According to HubSpot, “digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using digital marketing.”

What is a Start-up?

According to Wikipedia, “A start-up company (startup or start-up) is an entrepreneurial venture which is typically a newly emerged, fast-growing business that aims to meet a marketplace need by developing or offering an innovative product, process or service.

What is a Tech Start-up?

According to FundersClub, “A tech start-up is a company whose purpose is to bring technology products or services to market. These companies deliver new technology products or services or deliver existing technology products or services in new ways.”

5 P’s of Digital Marketing Strategy

5 ps of Digital Marketing Strategy Better Public Speaking

1. Plan:

The time and dedication involved in this step will be your game-changer. Have a SMART plan. Meaning Specific, Measurable, Attainable, Realistic and Time-based goals.

2. Position:

Positioning for a start-up is crucial as how the brand occupies the mind of the customer and how is it distinguished from other products and services. Our positioning is successful if our target audience recalls and remembers our brand. Else we have to re-position.

3. Promotion:

Heart of digital marketing strategy relies on promotion. I have briefed on different components in promotion with real time examples.

  1. SEO
    SEO is the buzzword in this digital world. It’s an untold theory that your website or blog has to rank in the first page of the SERP. If not it’s considered as a non-existent page. You can work on your own else outsource, Simple.

    Piktochart:
    Piktochart helps in creating visual stories which engages your web audience. They are also known as an app for infographics. The screenshot below proves that their is on power.
    Infographics App Better Public Speaking

  2. Email Marketing
    According to Direct Marketing Association, ROI of Email Marketing is 4,300%. As per the research, Email marketing proves the proverb – old is gold.

    Lazanda:
    Lazanda.sg is a premiere online shopping website in Singapore. More than an e-commerce store it’s an online revolution. Lazanda.sg floods with emails which provide lot exciting offers. It’s very tough to ignore their mailers.

  3. Social media promotions
    Social media promotion can be done with a less or no budget provided you have the internet and Laptop/PC/Smartphone. The catchy and attractive campaign has to be designed and promote it smartly. Get ready to reap its benefits.

    Purpleknot:
    PurpleKnot offers live streaming packages worldwide and promotes itself by placing advertisements in YouTube videos.

  4. Special offerings
    It is nothing but providing offers which excite your target customers. It may be a newsletter, exciting discounts, vouchers etc.

    Fella Riyadh:
    Fella Riyadh is a directory app for residents and new entrants into Riyadh providing valuable insights, exciting discounts and offers.

  5. Digital PR and news
    Digital PR:
    Digital PR is a tactic used by brands to make them more visible by partnering with key content writers and online journalists.

    DogParker:
    Dogparker provides safe mini-shelter for dogs outside shops when the owner is shopping. I came to know about them from Joseph Steinberg.

    Digital News:
    Every newspapers and news channels have their online presence through social media, website or with their own app.

    HCooks:
    ChannelNewsAsia recently published a video about HCooks, which brings foodies and home cooks together. You can get your favourite dish straight from the home kitchen.

4. Purchase:

Successful promotion generates prospective leads. Get ready to reap the benefits of promotion by converting the leads into your customers and delight them with your product or service. If you fail, social media promotion can backfire. Meaning unsatisfied customers spread hatred in the same medium. Meaning your brand image might get destroyed.

5. Process:

And wait, we can’t quite with once the conversion is done. It’s a never ending process. It’s time to review and check and again start from step 1.

6. Conclusion:

The World rewards people who provide value. Always delight your customers rather than satisfying. My best wishes for you to shift to rapid growth stage of the business life cycle from start up phase.

Now leave your comments, which brand grabbed your attention the most through digital marketing and How?

Indhu Pavul, Masters Degree holder specialized in HR and Marketing. Writing and Training are her forte. She handles sessions for Management and Engineering students . Her grandma is the biggest blessing of her life. Loves to interact and available in twitter @indhushivi .

TOP 10 BUSINESS IDEAS WITH LOW INVESTMENT

Most people do not have a huge amount of capital to start a business. Here are 10 most profitable small scale business ideas and opportunities in India with low investment and high profit.

#1. Video Conference & Boardroom Facilities

Many Small and Medium Enterprises do not have a video conference or boardroom facility. With new growth opportunities in most of the organizations and people starting to work from home , If you have a smart space to work, capital, and expertise to make board room or video conference facility you can plan to make money out of it.

#2. Medical Tour Services

Compared with Foreign country medical expenses in India are quite less. This is why many foreign nationals come to India for surgeries or medical treatment. You can plan to make service firm to provide services for visiting foreign nationals for medical treatment in India. Practo is one of the best examples now which helps you to get an appointment easily as well.

#3. Social Media Services

Since social media plays a big role in business many companies look for a professional to help out with marketing on those. You can plan to start your own company which can do surrogate writing for businesses, posting on blogs, Facebook, Instagram, LinkedIn and twitter accounts etc.

#4. Event Coordinator

With India being a diversified Country, there are so many occasions & festivals people celebrate. Time being one of the major constraint with toilsome coordination either with the people who ‘re renting out venue or doing the decor or handling invites or return gifts. Existence of Event coordinators have made it all so easy. It is like a one stop solution to handle everything you can think. This is in fact one of the best low cost investment business you can start off ‘if’ you have a knack of it.

#5. Physiotherapy at Home

Even if you ‘re not a physiotherapist yourself it doesn’t matter. All that matters is-if you can get them onboard with you on one platform to provide care for individuals who need it.
It is minimal investment where all you need is a laptop with working wifi to coordinate & a phone line. Since people who ‘re injured or not in a position to travel for physiotherapy to clinics, it has become easy with ‘physio at home’ option. Portea with headquarters is leading example of this.

#6. Start Your Own Blog

If you have a passion for something to write about (could be make up, cooking, doing interiors, taking care of your kids,shopping, literally anything) get started with writing a blog. Just write everyday, market yourself, leave some place on your blog for advertising for when you get lot more subscribers to read & BINGO! You’re already making money, with minimal investment & no additional costs.

#7. Anything Organic

From Organic Marketing Firms, to making organic pickles or honey or even soil – You can start this one business with very low investment. Since a lot of people are switching to Organic produce, there is copious demand. All you need to do is make your product, get it ISI marked, send it for sampling to good stores & there you go! Mango Tree is one of the best sellers for Organic Honey & have recently tied up with Godrej’s Nature’s Basket to keep their product on shelves in their store.

  • Top 10 Profitable Small Business Ideas with Small Capital
    YouTube Video
    Top 10 Profitable Small Business Ideas with Small Capital

#8. One stop for all Home Needs

Since time is a constraint we prefer calling for services at home. It saves a lot of time and hassle of going for one thing somewhere and the other somewhere else.
With minimal investment if you can develop an app which is service based, like carpentry, electrician, house cleaners, car mechanics, beauticians or any form of legal services. Serving it all on one platform will be an easy solution to customer based requirements. Urbanclap is one of the successful examples of this business

#9. Public Speaking

If you have the flair of eloquence, then you might want to start a public speaking business. You can successfully run this business whether you are a stay at home mother or a working lady. The idea is to be able to keep your listeners spellbound at events which a lot of companies keep having around the year.

#10. Classes for Kids

Every mother wants a break from the monotony of daily handling her child. Starting a business to look after kids when they’re 2 years plus with reliable staff or handling kids once they’re back from school while their folks are away at work can be a good Idea. Even if you wish to skip the creche route you can always look forward to some other ways of sustaining business like keeping them busy in the evening by having dance classes, storytelling, teaching gymnastics, swimming, acting, piano, anything you are comfortable with should be good.

This is the list of time tested and profit making businesses that you can engage in if you willing to start a business of your own or even if you are at stay at home mom, wanting to kick start something new. However, it is mandatory that adequate research is done on this area effectively so that you launch well equipped.

Indhu Pavul, Masters Degree holder specialized in HR and Marketing. Writing and Training is her forte. She handles sessions for Management and Engineering students. Her grandma is the biggest blessing of her life. Loves to interact and available in twitter @indhushivi.

Eulogy Speeches – How to Write One

Someone has passed away. You need to do a eulogy speech as you are an important person in the life of the deceased. Perhaps, you were his boss, friend or relative.

Yes, I understand. It’s a difficult time to compose the speech or think about anything else for that matter. You would probably feel distraught and face difficulty to focus. Be cool. This is when the family of the deceased need you the most. If you freak out, you will be of no help to them.

The basic purpose of a eulogy speech is to praise or honor the deceased. Depending on your allocated time, you could probably cover 3 – 5 areas of accomplishments of the individual. Anecdotes to illustrate your points would certainly help. The speech should ideally be inspirational, pointing out the qualities of the individual and the meaning of the individual’s life, as well as relating that meaning to your own life.

  • Funeral Poem
    YouTube Video
    Funeral Poem "When I Am Gone" - How To Write and Deliver A Eulogy Speech
Here’s a suggestion on how to start.

A good component to insert in a eulogy is a story about you and an interaction you had with the deceased. Your story could be funny or heart-wrenching. In fact, a mixture of both in the same story is great, or you could do one of each. Make sure you remain respectful of the dead though he / she could have been a slut, con-man, etc. Woe betide you if you anger the spirits of the dead (and living) 🙂

Here’s an example of a eulogy I wrote in honour of the late Michael Jackson. I wrote it a few days after he died.

In 1982, I got 7 distinctions in my SRP exam. I had set a record among my 5 other siblings. 2 years later, Michael won 8 Grammy Awards. He had set a new record among 1000’s of performing artistes that year. I saw him on TV receiving those awards. In my house, we had only 1 TV & my father insisted on watching Tamil movies all the time. Therefore, I had to rush over to my neighbor’s house just to watch Michael receive his Grammies. My neighbor’s TV was monochrome. So everybody was either black or white on TV.

This is the best I could do in terms of ‘interaction’ with the deceased but I trust that you get the point.

Your story could probably start with an event about how you met your loved one, or perhaps you could mention your earliest remembrance of them when you were a kid. Another suggestion would be to talk about a really great life lesson you learned from them and how it has helped you in your life.

Identify and illustrate the individual’s qualities, accomplishments, power and inspiration sources, and his / her impact on society and history. Use this individual’s qualities and accomplishments to inspire the audience.

Here’s another excerpt from my eulogy of Michael Jackson.

Many of his songs had a deep spiritual or motivational meaning. I particularly like his song, ‘The Man in the Mirror’. The lyrics of his chorus rings loud in my head every time I face a lot of problems around me.

I’m starting with the man in the mirror
I’m asking him to change his ways
And no message could have been any clearer
If you wanna make the world a better place

In 1985, he heard that there were children dying of starvation in Africa. Did he keep quiet? No! He engaged the help of Lionel Ritchie. Together they wrote the song “We Are the World”.

The good news is you don’t have to read or memorize your words because you lived the experience. Just think in pictures and speak in pictures.

Just make a brief bullet point in your notes that would say something like, “Tell college story”, or whatever will briefly remind you of the story you want to tell.

Finally, I hope you don’t wait for someone to die before you start writing the eulogy. You can get sufficient practice by writing a “speaking in praise” speech for someone who is retiring from work, receiving an award, celebrating a birthday, etc using the same components mentioned earlier.

Good luck 🙂

Now that you have gained some useful pointers on how to become a better public speaker, I encourage you not to stop here. Keep “sharpening your saw” by getting practical experience on public speaking. Grab the opportunity to speak in public as often as possible. The more stage time you accrue, the higher your self-esteem and confidence will become. Do purchase my book called Fearless Public Speaking at http://www.betterpublicspeaking.com/fearless-public-speaking-2/ This 11,500+ word book will give you more pointers towards becoming a seasoned orator. I look forward to that wonderful day in your life when you will become ‘complete’ and you will discover your true purpose in this world. May you discover it through your public speaking endeavors.

I wish you well.