Better Public Speaking


  • youtube
  • linkedin

Archives for : June2017

How Is Technology Changing Advertising?

Technology is transforming the way marketing is done as people become more exposed to it than ever. Several advertising firms are facing the brunt of this transformation, as they have to keep up with the pace with which technology is inventing itself.
The major challenge that brands face is to be able to connect to its target audience via all the devices in real time in order create campaigns that work across various communication channels.

Advertising has become more competitive and tougher than ever before. Advertising agencies are compelled to come up with strategies that help brands interact with their customers as directly and personally as possible. With the real time interaction feature being used by brands to reach out to their customers have completely altered the nature of marketing. There is a huge challenge for getting creative marketers to work alongside the technical staff.

There are 3 aspects where the marketing has been transformed in digital terms- Speed, relevance and reach. Digital marketing has obviously increased the speed with which the content reaches the audience. But not only has it affected the speed, but also the relevancy of the content as well. Campaign messages can be targeted with laser focus on the target audience, making content available to only those who have the potential to convert to regular customers. The reach has also grown exponentially because of the number of ways a brand can reach out to its target audience is abundant. This is where the real skill & expertise of the creative firms come into play. They are responsible for coming up with clutter-breaking, innovative ways to advertise a brand and create an impact in the market.

  • S2E3 - How Is Technology Changing Consumer Behaviour? - Special Guest, Daniel Stevenson
    YouTube Video
    S2E3 - How Is Technology Changing Consumer Behaviour? - Special Guest, Daniel Stevenson
The challenge that the marketing agencies face is to always be updated with the latest developments in the technologies and also to make their work smarter in order to keep up with the fast paced, and relevant digital campaigns. They must work closely with the digital experts who would help them in strategizing their digital campaigns. One of the very important qualities that an advertising agency must possess is of curiosity. Curiosity will lead to learning about new technologies with an open mind, and help in creating some kick-ass campaigns.

Lastly, a marketer or a creative agency will have to accept this change and know that only those who can balance this digital advancement along with delivering excellent work for their clients, will survive in this industry.

Bio– Tarun is a Content Manager at Brandbazooka. His expertise lies in content marketing and creative branding. He has an experience of writing for a variety of industries including the Advertising and branding, and his work has appeared in publications such as the Huffington Post, Techinasia and Growthhackers. Contac him at Facebook

Conquer Speaking Fear – 5 Tips

Here are some quick suggestions you could use to conquer your speaking fear when addressing the public speaking. I have compiled them from years of experience in reading books, attending seminars and observing my own fears. Go ahead and try the following steps and tell me how you feel in the comment box below.

Good Public Speaking Skill #1
Do Your Homework. Knowing oneself, knowing ones enemies. A hundred battles fought, a hundred battles won ~ Sun Tzu

This sage advice from a brilliant military strategist from the ancient days of China. His words ring true in today’s world and is applicable in the public speaking arena.

Ask the organizers what they expect from your presentation. What do they really want to learn from it? What is their current knowledge about your subject? What value will they gain from your presentation? Such conversations will enroll these people as your friends during your presentation. It also helps you learn the current needs of the industry, so that you can deliver it. This is like collecting the answers to an exam before taking it.

What if they don’t know what they need / want? Don’t worry. Just ask them what their problems are and cater your talk to suit / solve their problems.

Good Public Speaking Skill #2
Prepare. Prepare for war when at peace – Sun Tzu

Aha, Mr. Sun Tzu is back again 🙂 Compose an outline, and write the entire script word for word for the important segments of it (such as the opening, body and conclusion). Then rehearse your presentation, without referring to the script until you know it so well that you can deliver it spontaneously. Avoid trying to memorize the entire script word for word. This will make your speech sound robotic and lifeless.

However, if you recall earlier, I asked to write your entire speech word for word. “Why?” you may ask. Well you could convert it into an audio book, sell it as a short story or convert it into a blog post in the future.

Good Public Speaking Skill #3
Rehearse. Practice your speech at all given moments and places. I normally rehearse my speech while driving. This is the only time I’m alone to talk to myself 🙂 Another curious motorist on the next lane would probably think that I’m talking on the phone using my hands-free device. Another benefit of rehearsing while driving is it reduces my frustration of being caught in nasty traffic snarl.

Join a Toastmasters Club and deliver your speeches there prior to your “big day.” Ask your evaluator for comments on your strengths and areas of improvement. Also, use this as an opportunity to become familiar with the room and any equipment, such as a projector.

Good Public Speaking Skill #4
Befriend The Attendees. Arrive early so that you can befriend the attendees before your presentation. Shake their hands, thank them for coming and exchange business cards. Introduce yourself to them and get some small talk underway. Imagine them to be the guests coming to your party. This mindset will convert them from strangers into your friends. Sometimes, I’m bewildered as to how some speakers will show up for a speaking engagement and really not know anything about the audience they are speaking to. Many speakers are just too overwhelmed with too many things at the back of their mind to the extent that they are unable to be present with the attendees.

Your core message may be about the same for everyone, but being present with your audience will allow you to customize the information so that they feel you are speaking personally to them. They will understand your message clearly and will hold you in high regards for creating something specifically for them. Of course, in many cases you were only slanting your information, but they wouldn’t know the difference 

Good Public Speaking Skill #5
Visualize And Expect Success. Visualize doing a wonderful job. If you allow disastrous thoughts to cascade your mind, you will scare yourself. Give yourself confidence by expecting to do well. Imagine the event as a roaring success. Know that everyone wants you to do an excellent job. Imagine yourself right before the speech, standing next to the stage, well prepared and looking your best, taking a deep breath and feeling all anxiety disappear from your mind. Follow with your mental eye that imaginary, confident walk that takes you up in front of the audience and then imagine looking them in the eye and smiling. See yourself as you confidently talk about your topic, gliding through the whole speech with a vibe that is a privilege to witness. Remember to imagine the well-deserved thunderous applause that comes at the end. Your mind is a wondrous tool that can be made to do lots of neat stuff but it’s also stupid in the endearing sense that it believes whatever you throw at it: if you keep bombarding your subconscious with images of success, the chances of that success becoming reality shoot through the roof.


Success will fall in the lap of the person who is prepared to accept it. Therefore, prepare well for success and allow it into your life when it comes knocking on your door.

Now that you have gained some useful pointers on how to become a better public speaker, I encourage you not to stop here. Keep “sharpening your saw” by getting practical experience on public speaking. Grab the opportunity to speak in public as often as possible. The more stage time you accrue, the higher your self-esteem and confidence will become. Do purchase my book called The Fearless Speaker at This 11,500+ word book will give you more pointers towards becoming a seasoned orator. I look forward to that wonderful day in your life when you will become ‘complete’ and you will discover your true purpose in this world. May you discover it through your public speaking endeavors.

Further Discussions on “how to make a chart with the theme time and t

The topic “how to make a chart with the theme time and t” appears to be a preferred area of interest among our fans. Last week we received numerous requests via email to elaborate further on this topic. Rest assured that this point of focus has been adequately covered either directly or indirectly at the link above. If you did not find precisely what you were looking for at the link above, it’s most likely because we did not thoroughly understand exactly what you meant by this matter. The other likelihood is we may not be qualified to speak on this subject in the first place.

All the best to you in all aspects of your life 🙂