How Is Technology Changing Advertising?

Technology is transforming the way marketing is done as people become more exposed to it than ever. Several advertising firms are facing the brunt of this transformation, as they have to keep up with the pace with which technology is inventing itself. The major challenge that brands face is to be able to connect to its target audience via all the devices in real time in order create campaigns that work across various communication channels. Advertising has become more competitive and tougher than ever before. Advertising agencies are compelled to Continue Reading →

Conquer Speaking Fear – 5 Tips

Here are some quick suggestions you could use to conquer your speaking fear when addressing the public speaking. I have compiled them from years of experience in reading books, attending seminars and observing my own fears. Go ahead and try the following steps and tell me how you feel in the comment box below. Good Public Speaking Skill #1 Do Your Homework. Knowing oneself, knowing ones enemies. A hundred battles fought, a hundred battles won ~ Sun Tzu This sage advice from a brilliant military strategist from the ancient days Continue Reading →