Better Public Speaking

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5 Public Speaking Tips to Keep in Mind

Public speaking will always be one of the most common fears of every person – even the experienced public speaker experiences nervousness, too. It may just take you a few minutes to stand in front and say your speech, but that short time can be filled with worries of forgetting your lines, making a mistake, being publicly ridiculed and humiliated, and so on. While everyone makes mistakes and practice and experience can make public speaking so much easier as time goes by, it doesn’t hurt to know some public speaking tips to keep in mind. Here are some of them:

Learn from the masters.

Not everyone has a talent for public speaking, but you have to remember that even the most successful and popular speakers started at the bottom, too. They may have the skill to deliver their speech gracefully but it takes some charisma and right attitude to catch and sustain the interest of your listeners. As you make a career out of speaking in various engagements, don’t hesitate to check out different successful speakers. What makes them successful and what keeps them apart as good examples? You can surely learn a thing or two from listening to public speeches and taking note of the speaker’s style.

Be familiar with the room.

As much as possible, familiarize yourself with the room you’ll be speaking in as this can likely diminish some of the stress and apprehension brought about by the upcoming event. A lot of times, nervousness that one experiences during a public speech is not mostly about delivering the speech itself; it’s also because of the unfamiliar surroundings that causes the anxiety levels to rise.

Know what you’re saying.

There is a great difference between being flexible with your speech and knowing what you need to talk about. Going with the flow is recommended, as you can edit some parts of your speech impromptu to make it more interesting to your listeners. However, even the pros won’t recommend going into that stage without preparing anything – it may make you feel cool whipping something up at a spur of the moment, but don’t push your luck too much. You can feel and appear more confident if you know what you’re talking about, backed with research and some preparation.

Know who you are talking to.

No matter how brilliant you think your speech is, it may appear dull and uninteresting to your listeners if they can’t relate to what you’re saying. This is why it’s really necessary to at least have a background of the people you’re talking to. Give them what they want according to how they want it – this will make the speech more targeted at them and more catered at their interests.

Take a breath and relax.

Do you know the saying that you are your own worst critic? That is really true, as many of us criticize ourselves too much for our every wrong doing. You may have skipped a point of two on your notes, or you may have been unable to click the presentation slide in time. At the end of the day, you will only be the one who will know about your mistake. Even if someone knows about your error, you shouldn’t make it matter that much. You still have more speeches to go in this lifetime – you have a lot of time on your hands to practice more and be a better speaker.

Need more tips? Get more inspiration from celebrity speakers Australia at PlatinumSpeakers.

 

Keys to Crafting Great Real Estate Elevator Pitches

Every real estate agent needs to perfect their elevator pitch. Those 30 seconds can make a big difference in nearly all aspects of the job. Delivered with the right balance of pizzazz and responsible credibility, your pitch can open the door and help you nab the sale, client, or connection. Let’s take a look at you how you can make the most of those 30 seconds.

The Potential Client Pitch

Regardless of what your profession may be – whether you are a parent, teacher, real estate agent or any combination of these titles – you are selling something.

As a matter of fact, for most people, a day does not pass by that you are not selling something to somebody. Money may not always be the medium of exchange, but when you are attempting to convince someone to change a point of view and to look at things from your way of thinking, you are selling.

This is where learning some tips to pitch to a potential client comes in handy. Check out these suggestions below. It could prove useful to you some day.

Use the Power of Storytelling

For most people, parents and teachers reading them stories is one of their first and fondest memories. Humans love stories. Open your pitch with a story about a client, removing identifying details as needed. Craft it in such a way that it demonstrates how you overcome challenges and is compelling enough that they want to know what happens next.

Draw the client in and then begin talking business.

Differentiate

The Savvy clients who tend to offer the higher commissions are shopping around. Don’t assume you’re a shoe-in.
Understand what your individual strengths are and how those are the traits that this prospect needs achieve their goals. Communicate your Unique Selling Proposition (USP).

Be You-Focused Not Me-Focused

Your words and language should be easy for your potential client understand. Now’s not the time to impress with your real estate vocabulary.

Talk less about “me” and “I”. Talk more about the client’s unique situation. Only talk about you in relation to how it helps them meet their goals.

The Seminar/Public Speaking Pitch

For a seminar pitch 1, 2 and 3 above are great for a pitch. But to it we’ll add:

A Trending Topic

Connect with your audience with a trending industry topic. Is flipping houses really worth it? How do I know if I qualify for a 1031 exchange?

Engage with a Question

What’s 1 question that when answered would completely qualify a seminar participant for your services? Craft this question and ask it to both engage and get everyone in the room thinking about why what you’re about to share is the best idea they’ve ever heard.

The Networking Pitch

In a competitive industry like real estate who you know matters across real estate, finance, construction, government, advertising, etc. The stronger your network, the better you’ll be able to deliver results. In this article, each section builds upon the last with the above points important in networking as well. To networking we’ll add.

Use Impactful Words

It’s okay to use jargon when networking as long as you’re networking with a close industry peer. Convey confidence and competence by not beating around the bush in ineffective wording. Professionals are busy and look for immediate value to signal that they should continue the conversation.

Practice, but Don’t Memorize

Networking should always seem genuine and mutual. It shouldn’t sound overly rehearsed. Do practice in front of a mirror along with your smile and stance. But be careful not to sound stoic or rote. Be open to interruptions in your train of thought. Plan for them, adapt and stay the course to make that connection.

Elevator Pitches Matter

Maybe you’re a natural at the pitch. Maybe you aren’t. But all of us could benefit from tweaking our style to better seal the deal? Would you add anything to our list? How have you used these keys in your own pitches? Comment below.

Article contributed by:
Anthony Gilbert REALTOR® ABR®
President, Hypewired
13785 Research Blvd #125, Austin, TX 78750

6 ways to Boost Your E-commerce Business via Digital Marketing

Having a great website is not enough to succeed your E-commerce business. Having stellar layout, great product description, superior navigation and a shopping cart are important things. But your competitors are looking forward to get more traffic to their e-commerce website by digital marketing strategies. That means you’re fighting a losing battle. They are doing so because those strategies work.

You need a solid digital marketing strategy if you want to be successful with your E-commerce business; there are many ways where digital marketing and SEO function similarly and today they work in tandem. Why does anybody hire an SEO Company? They just want to optimize their websites so that it’s search engine result is improved. SEO is basically a part of digital marketing; so there are numerous digital marketing companies that provide affordable SEO packages to their clients which result in accomplishing their objective.

If you want to feature the significance of digital marketing to e-commerce achievement, at that point consider these details:

  1. Email marketing as a source of visitors to e-commerce sites increased by 218%
  2. Visitors to e-commerce businesses from social media sites increased by 308%
  3. Organic searches for e-commerce sites increased by 145%
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So, if you are not using email marketing, or social media or SEO to drive traffic to your site, then you’ll not be found by this growing number of online shoppers. Any Digital Marketing services company providing facilities like landing page optimization, SEO, content marketing, social media marketing, etc will help you get quality traffic. If you’re looking forward to grab more traffic, you need to focus on these following digital marketing services into your marketing campaign:

  • Post useful content: If a brand is continuously sharing useful content it will easily generate a good relationship with their customers. Content marketing helps you to stay tuned with your targeted audience without making them feel that you are going to sell something to them. You should create articles and videos that should interest your audience. Then they will appreciate the content and will share it with their friends.
  • Get quick results with PPC: There has been a long debate over the effectiveness of Pay-per-click and SEO but the truth is that they both are effective but in different aspects. Particularly for a small business which is new to digital advertising, utilizing paid traffic to publicize on Google or Facebook is an approach to expand web traffic rapidly. A well organized and well-planned PPC campaign can push customers to specific products and services on your website. It means choosing the right keywords, creating ads that relate to those keywords and sending online shoppers to web pages that relate to those ads.
  • Optimize your website: Well, every businessperson knows clearly that whatever business they are in, there are thousands of online searches every day for the products and services they sell. Consequently, one can easily attract the customers to one’s website, if it is well organized. It is said that the first page of Google gets more than 91% of web traffic and if your site is not been displayed on the first page, then the chances of connecting with your customers searching for your products drops instantly. As people very rarely go on the second page. Well, an SEO Expert optimizes your site, and then what you see is a steady growth of new customers to your online store.
  • Get social: Customers that you get from social media platforms such as Facebook, Twitter, LinkedIn and Instagram are believed to be more loyal than those you get through other channels. The basic need is to post useful content on social media sites that have relevant links back to your website. Well, a study says that more than 40% of B2B businesses have grabbed new customers via Facebook, and 42% are being grabbed using Twitter. Social media platforms are a great way to drive more customers to your e-commerce site.
  • Boost ROI with email marketing: There was a report by Email Marketing Census 2016 that stated email marketing delivers the best ROI of all digital marketing strategies. The Search Engine Journal figured out that the average ROI for email marketing campaigns was 4300%. To get the best outcomes, utilize gated substance to get more email locations, and afterward, send those leads focused on messages that address their specific needs and drive them to your online store. Furthermore, ensure your emails are streamlined for mobile to take advantage of the growing number of mobile searches.
  • Partner with Digital Marketing Experts: If Digital marketing is implemented in a good way, then it will increase traffic to your online store and will also increase sales, but it can be complicated. Your best bet is to partner with digital marketing experts who can integrate digital marketing strategies like the ones noted above seamlessly for optimal results.

Such marketing strategies can be utilized to enhance your site quality and elevate items to your intended target audience, while creating a personalized shopping experience that your customers trust.

Together, this can draw in and convert your guests into clients, while connecting with and holding them in your business for the whole deal. Always remember to follow all the six points to make your e-commerce business famous and visible to everyone. Good luck 🙂

Increase Consumer Engagement with Video Translations

The online world presents enormous opportunities for digital marketing. Today’s consumers are always connected through mobile devices, tablets and computers, which provide new avenues for communication. Video, in particular, has become a critical component for capturing the global consumer market, with conversion rates not found in any other medium.

While English remains the dominant language online, its users represent only a quarter of the global market. Savvy online marketers tasked with growing their client’s sales base need to look beyond the core English-language demographic. By enlisting professional translation agencies to help access these markets and localize the message, a video marketing strategy can succeed, regardless of borders.

What’s at Stake

Over 90% of online video views are done by consumers aged 18 to 34. This demographic is considered the millennials, and are often the target group for marketers. Studies show that this group already spends over $20 billion annually, with a projected lifetime expenditure of over $10 trillion. With explosive growth, recently in Asia and Southeast Asia, those numbers swell even more.

Back in the U.S., cross-cultural marketing is equally crucial. Most major urban centers are reaching critical mass for multicultural populations. The key for marketers is tapping into the growing content-sharing media platforms that consumers use.

Tapping into the Multilingual Market

The online world has truly become a content-sharing one. Over 90% of mobile users share video content with their friends and family. Speaking to this market in its own language with quality translations services is now crucial for higher engagement. YouTube, for instance, has been a market leader in this area by serving 88 countries in 75 languages.

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The millennial market demands a high level of connection to their product and services search. They want brands that speak to them directly, and they reward those companies with a brand loyalty that outstrips any other demographic.

Language translation firms have become part of a growing industry that brings marketing and branding to a new level of sharing and success. As a visual medium, video is particularly ripe for utilizing translation to connect with consumers on their own terms.

The key is tapping into the motivated market by being interesting, informative, and relatable. People want to see themselves in an advertisement or branded message. When they do, they’re willing to spread the word in every language.

Strategies that Increase Click-Thru and Sharing

When it comes to translation, video enjoys a greater flexibility than other media. Since visuals are the primary component, modifying the language expression becomes easy with a professional language translation firm on board.

Techniques can be used that fit branding and budget in various ways:

  • Dubbing Live Actors: Existing language is replaced by quality translations vocalized by a fluent actor.
  • Subtitles: Translated text appears directly on-screen.
  • Multiple Campaigns: Videos created in multiple original languages from the beginning.
  • Narrated Animation: Translated narration in local languages differs from market to market.

If language service providers are consulted from the start of marketing campaign design, they can provide advice, direction, and translations. Their suggestions can save money while rendering focus on greater R.O.I in the long run.

The Numbers Tell the Story

Video on landing pages increases conversions by 80%. Including video in email campaign increases open rates by over 90%. Driven by mobile viewing, video is poised to become 80% of all consumer online traffic.

Almost half of consumers that view a video take further action in the digital sales funnel. In conjunction with already high content sharing rates on social media, product and service providers can exploit the digital world to take down the language barrier for greater market share.

About the Author: Morningside Translations is dedicated to bridging the gap between languages and cultures through translations. With their client-focused approach, they work across industries to help professionals using the best tools in the industry and by providing the highest quality translations.

Professional Language Translators – Top Considerations in Looking for One

The influence of globalization has sparked the need for language translation, especially in the field of business. Language translators have sprouted in all corners of the world to aid business processes and transactions. Countless companies and individuals have been dependent in language translators to mobilize their businesses. That is why it is a must to hire a reliable language translator to make your business transactions successful. In hiring a professional language translator, an individual or a company should consider the following:

  • The language fluency level needed for the work to be done. There are multilingual or bilingual people who are better in writing than speaking a specific language. Some are better in speaking than in writing or reading. With that, if the translator would only need to translate documents and other files, get a professional translator that is particularly skillful in reading and writing. If the service needed is for conversations only, it is better to get a translator that is fluent or conversational in speaking even though he or she is not that skillful in reading or writing.
  • The existing certifications under the name of the professional translator. If this professional translator is what he or she claims to be, he or she must be able to prove it! Ask him or her to present an official document of her language proficiency level. If it is a translation company, all the more reason why they should prove their credibility.
  • The translation tools used. Yes, it is a must that the translator is fluent, but it doesn’t mean that they should not use tools to help them in the translation process. Tools are very helpful and handy. They make the translation easier, more reliable, faster, and accurate.
  • The familiarity of the translator to the terms that they are going to translate. This is one of the trickiest parts. People think that translators can always translate whatever word you feed them. That is not true! There are always words that are not familiar with them such as technical, social, urban, and other terms that are not in the standard vocabularies. Therefore, when hiring a translator or a translation company, check their familiarity with the field they will be working.
  • The translation package they offer. This is where money is involved. The translation package should be attractive and affordable. If the translation work would include documents, consider the rate of their translation per page, per sheet, per project, per word, per paragraph, or per file depending on how they set their package. If the work involves personal translations, consider their rates per hour, per day, or per event. The package should come at a reasonable price.
  • The feedback from their past clients. Professional translators must have had many customers already. Score the internet. Search for their past customers that can give you helpful, honest, and unbiased feedback. Their past clients would be able to give you tips not just about their performance but also about how they are as business partners. Bear in mind that language translators are bridges to your foreign clients. Thus, they should be able to produce quality work.
  • Last but not the least, consider the delivery timeframe. Time is gold! The time duration of when a translation work finishes depends on a lot of factors. Look for an individual or a company that can deliver you the translation works on time. Fast delivery plus quality output means that you have chosen a productive and reliable professional translator.
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The Philippines has been known globally not just for having fluent English speakers but also for having skillful multilingual professionals. Companies offering translation works for various languages like Japanese, Korean, Mandarin, French, English, and many more languages present all around the country. Filipino translators are known to produce high-quality translation works in a given short period. Perhaps that is why Filipinos have been on the top list together with the Indians regarding translation services.
It is not hard to find an individual or a company to do your translation works here in the Philippines. The challenging part is to find the most reliable one. With that, following the tips mentioned above is a must. Money is precious. You wouldn’t want to waste your money on a crappy translation work. Find the best language translator in town!

Author Bio
Raphael Rico Zamora is a Filipino Blogger, and a digital marketing enthusiast at Optimind Technology Solutions. It is a company that develops mobile apps, SEO, and web design company in the Philippines.