Better Public Speaking

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Better Public Speaking – 5 Surefire Tips

If you search Google for the term “public speaking fear” you will get not less than 48 million search results. Out of that 48 million search results, these are arguably the best 5 surefire tips to better public speaking. 48 million search results may appear overwhelming, but frankly speaking, when you have to be the one standing in front of the room, suddenly it seems that there isn’t enough information in the world that could get you over your fears.

Well, the good news is most of those fears are self imposed. Remember, anything that does not add to your presence will most likely rob you of your presence. If you radiate the vibes of fear while presenting, it will most likely rob you of your presence. There are of course exceptions to this rule. If you are telling a horror story, you are expected to radiate the vibes of fear.

Barring such a ‘horrorfying” scenario, here are some suggestions that may appear obvious, but when you implement them, will really make you peaceful and calm, trust yourself.

Presenting Skill #1

Know your subject matter well. As a rule of the thumb, for every one minute that you speak on a particular subject, you must have sufficient material to speak for an additional 10 minutes on the same matter. Explained slightly differently, you need to know the topic like the back of your hand. You must be prepared to handle any question that is thrown at you. You really need to be prepared to reach this level. You need to know your subject almost by heart; you need to be familiar with the products you will be discussing. Do your research well and you will have the confidence to take on the world. This confidence will come with knowledge. Trust yourself!

Presenting Skill #2

Arrive early and befriend as many of the attendees prior to your speech as possible. By doing so, you will have to opportunity to establish common ground with your audience during your speech. Establishing common ground is necessary for you to relate to the audience based on similar life experiences, belief systems and values. In this case, familiarity does not breed contempt, but rather, it promotes confidence. The more friends you have in the room, the more relaxed you will be.

Presenting Skill #3

Animate your speech using your voice, facial expression & hand gestures. Good communication is not necessarily mouth-centric. Professor Albert Mehrabian of UCLA coined a formula that goes like this. Total Liking (of a speaker) = 7% Verbal Liking + 38% Vocal Liking + 55% Facial Liking. This goes to show how important your non verbal communication is.

To be an effective communicator, you have to use your entire body, vocal variation and words, of course. Gestures and body language add energy and enthusiasm to your speech.

Presenting Skill #4

Ask questions (and for crying out loud, wait for an answer!). Questions will cause your audience to think of an answer. They can’t help it – it is simply the way our brains operate. The important aspect of asking questions is to wait at least 5 seconds for an answer. If nobody answers your question, never mind. At least they will think about your question for a while. That’s exactly what you want them to do anyway. If they do answer your question, very good. You will now have an opportunity to establish common ground with your audience.

Apart from establishing common ground, asking questions also helps to raise the energy level in the room. Don’t worry about losing control of your audience by asking them questions. When you ask questions, you are actually in control of the room.

I personally prefer a set of 3 questions which is:-
“How many of you would like to…,” and then I ask for a show of hands.
“How many of you would like not like to…,” and then I ask for a show of hands. Notice that the second question is the opposite of the first. Finally, the third question will definitely elicit some laughs in the room. Here it goes:-
“How many of you will not raise your hands no matter what I ask?”

These closed-ended questions get your audience involved both mentally and physically.

Presenting Skill #5

Get the audience to finish your sentence. For example, if you said to your audience, “An apple a day keeps the doctor . . .” and did not finish the sentence, what do you think they would say? Most English educated audience would respond with “Away!” This is a jovial way to encourage audience participation. If they know the answer, they will blurt it out. If they don’t, you answer it. Choose something that should be so obvious they will absolutely get it.

Similar to Presenting Skill #4, this suggestion will help build energy in the room, establish common ground with the audience and make your presentations lively.

Today, I’ve presented you with 5 powerful ideas which will elevate your public speaking skills. Now that you have gained some useful pointers on how to electrify your next presentation, I encourage you not to stop here. Keep “sharpening your saw” by getting practical experience on public speaking. Grab the opportunity to speak in public as often as possible. The more stage time you accrue, the higher your self-esteem and confidence will become.

Do purchase my book called Fearless Public Speaking at http://www.betterpublicspeaking.com/fearless-public-speaking-2/ This 11,500+ word book will give you more pointers towards becoming a seasoned orator.

I look forward to that wonderful day in your life when you will become ‘complete’ and you will discover your true purpose in this world. May you discover it through your public speaking endeavors.

I wish you well.

Further Thoughts on “common ground public speaking

The topic “common ground public speaking” appears to be a favorite area of interest among our fans. Last week we received multiple requests via email to elaborate further on this topic. Rest assured that this point of focus has been sufficiently covered either directly or indirectly at the link above. If you did not find exactly what you were looking for at the link above, it’s most likely because we did not thoroughly understand exactly what you meant by this point of discussion. The other possibility is we may not be qualified to speak on this subject in the first place.

All the best to you in all aspects of your life 🙂

Practice Makes Professionals

Preparation and rehearsals are the basic foundation for an excellent speech. You should never ignore it. Practice you must as practice makes professionals. You’ve probably heard this a million times anyway.

90 percent of how well your talk will be is determined before you step on the stage. ― Somers White

How to practice a speech effectively? Yes, it involves doing some weird—standing in your living room talking to no one but your furniture. However, during your practice, remember that your goal is to create an emotional connection with the audience. Always ask yourself what you want your audience to feel or do as the last golden word escapes your lips. Building a relationship with your audience is the most powerful thing you can do as a speaker.

  • Practice Makes Perfect - Warming up at the Royal Albert Hall
    YouTube Video
    Practice Makes Perfect - Warming up at the Royal Albert Hall
As you practice your next speech along these objectives, you’ll be prepared for success the next time your step on the stage. Ten years after your speech, the audience may have forgotten what you said, but they will never forget how you made them feel.

Now that you have gained some useful pointers on how to become a better public speaker, I encourage you not to stop here. Keep “sharpening your saw” by getting practical experience on public speaking. Grab the opportunity to speak in public as often as possible. The more stage time you accrue, the higher your self-esteem and confidence will become. Do purchase my book called Fearless Public Speaking at http://www.betterpublicspeaking.com/fearless-public-speaking-2/ This 11,500+ word book will give you more pointers towards becoming a seasoned orator. I look forward to that wonderful day in your life when you will become ‘complete’ and you will discover your true purpose in this world. May you discover it through your public speaking endeavors.

The Two Types of Public Speakers

There are only two types of public speakers in the world: (1) the nervous and (2) liars. ― Mark Twain

Let’s face it. We all feel nervous on stage. The most experienced speakers still get nervous. Realistically speaking, you and I may never get over our public speaking anxiety. We can learn to cope, prosper, and rocket to speaking success despite the stampede of buffaloes in our stomachs and our knocking knees.

Accept the nervousness as a natural part of caring about your audience. My suggestion to help you deal with those presentation jitters: Know your introduction and rehearse it well. By the time your introduction is over, the adrenaline subsides and your nervousness will be behind you.

Good luck in your next presentation.

Now that you have gained some useful pointers on how to become a better public speaker, I encourage you not to stop here. Keep “sharpening your saw” by getting practical experience on public speaking. Grab the opportunity to speak in public as often as possible. The more stage time you accrue, the higher your self-esteem and confidence will become. Do purchase my book called Fearless Public Speaking at http://www.betterpublicspeaking.com/fearless-public-speaking-2/ This 11,500+ word book will give you more pointers towards becoming a seasoned orator. I look forward to that wonderful day in your life when you will become ‘complete’ and you will discover your true purpose in this world. May you discover your true purpose through your public speaking endeavors.

5 Ps IN BREAKTHROUGH DIGITAL MARKETING STRATEGY FOR TECH STARTUPS

Intellectual baby – product or service to a real winner, 5 Ps for the successful digital marketing strategy to steal the hearts of your customers. In this article, you will know about

  1. What is digital marketing?
  2. What is digital marketing strategy?
  3. What is a Start-up?
  4. What is a Tech Start-up?
  5. What are the 5 P’s of digital marketing strategy?
    ~ Detailed explanation with real time examples.
  6. Conclusion

What is Digital Marketing?

According to BusinessDictionary, “Digital marketing is the promotion of products or brands via one or more forms of electronic media.”

What is Digital Marketing Strategy?

According to HubSpot, “digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using digital marketing.”

What is a Start-up?

According to Wikipedia, “A start-up company (startup or start-up) is an entrepreneurial venture which is typically a newly emerged, fast-growing business that aims to meet a marketplace need by developing or offering an innovative product, process or service.

What is a Tech Start-up?

According to FundersClub, “A tech start-up is a company whose purpose is to bring technology products or services to market. These companies deliver new technology products or services or deliver existing technology products or services in new ways.”

5 P’s of Digital Marketing Strategy

5 ps of Digital Marketing Strategy Better Public Speaking

1. Plan:

The time and dedication involved in this step will be your game-changer. Have a SMART plan. Meaning Specific, Measurable, Attainable, Realistic and Time-based goals.

2. Position:

Positioning for a start-up is crucial as how the brand occupies the mind of the customer and how is it distinguished from other products and services. Our positioning is successful if our target audience recalls and remembers our brand. Else we have to re-position.

3. Promotion:

Heart of digital marketing strategy relies on promotion. I have briefed on different components in promotion with real time examples.

  1. SEO
    SEO is the buzzword in this digital world. It’s an untold theory that your website or blog has to rank in the first page of the SERP. If not it’s considered as a non-existent page. You can work on your own else outsource, Simple.

    Piktochart:
    Piktochart helps in creating visual stories which engages your web audience. They are also known as an app for infographics. The screenshot below proves that their is on power.
    Infographics App Better Public Speaking

  2. Email Marketing
    According to Direct Marketing Association, ROI of Email Marketing is 4,300%. As per the research, Email marketing proves the proverb – old is gold.

    Lazanda:
    Lazanda.sg is a premiere online shopping website in Singapore. More than an e-commerce store it’s an online revolution. Lazanda.sg floods with emails which provide lot exciting offers. It’s very tough to ignore their mailers.

  3. Social media promotions
    Social media promotion can be done with a less or no budget provided you have the internet and Laptop/PC/Smartphone. The catchy and attractive campaign has to be designed and promote it smartly. Get ready to reap its benefits.

    Purpleknot:
    PurpleKnot offers live streaming packages worldwide and promotes itself by placing advertisements in YouTube videos.

  4. Special offerings
    It is nothing but providing offers which excite your target customers. It may be a newsletter, exciting discounts, vouchers etc.

    Fella Riyadh:
    Fella Riyadh is a directory app for residents and new entrants into Riyadh providing valuable insights, exciting discounts and offers.

  5. Digital PR and news
    Digital PR:
    Digital PR is a tactic used by brands to make them more visible by partnering with key content writers and online journalists.

    DogParker:
    Dogparker provides safe mini-shelter for dogs outside shops when the owner is shopping. I came to know about them from Joseph Steinberg.

    Digital News:
    Every newspapers and news channels have their online presence through social media, website or with their own app.

    HCooks:
    ChannelNewsAsia recently published a video about HCooks, which brings foodies and home cooks together. You can get your favourite dish straight from the home kitchen.

4. Purchase:

Successful promotion generates prospective leads. Get ready to reap the benefits of promotion by converting the leads into your customers and delight them with your product or service. If you fail, social media promotion can backfire. Meaning unsatisfied customers spread hatred in the same medium. Meaning your brand image might get destroyed.

5. Process:

And wait, we can’t quite with once the conversion is done. It’s a never ending process. It’s time to review and check and again start from step 1.

6. Conclusion:

The World rewards people who provide value. Always delight your customers rather than satisfying. My best wishes for you to shift to rapid growth stage of the business life cycle from start up phase.

Now leave your comments, which brand grabbed your attention the most through digital marketing and How?

Indhu Pavul, Masters Degree holder specialized in HR and Marketing. Writing and Training are her forte. She handles sessions for Management and Engineering students . Her grandma is the biggest blessing of her life. Loves to interact and available in twitter @indhushivi .

TOP 10 BUSINESS IDEAS WITH LOW INVESTMENT

Most people do not have a huge amount of capital to start a business. Here are 10 most profitable small scale business ideas and opportunities in India with low investment and high profit.

#1. Video Conference & Boardroom Facilities

Many Small and Medium Enterprises do not have a video conference or boardroom facility. With new growth opportunities in most of the organizations and people starting to work from home , If you have a smart space to work, capital, and expertise to make board room or video conference facility you can plan to make money out of it.

#2. Medical Tour Services

Compared with Foreign country medical expenses in India are quite less. This is why many foreign nationals come to India for surgeries or medical treatment. You can plan to make service firm to provide services for visiting foreign nationals for medical treatment in India. Practo is one of the best examples now which helps you to get an appointment easily as well.

#3. Social Media Services

Since social media plays a big role in business many companies look for a professional to help out with marketing on those. You can plan to start your own company which can do surrogate writing for businesses, posting on blogs, Facebook, Instagram, LinkedIn and twitter accounts etc.

#4. Event Coordinator

With India being a diversified Country, there are so many occasions & festivals people celebrate. Time being one of the major constraint with toilsome coordination either with the people who ‘re renting out venue or doing the decor or handling invites or return gifts. Existence of Event coordinators have made it all so easy. It is like a one stop solution to handle everything you can think. This is in fact one of the best low cost investment business you can start off ‘if’ you have a knack of it.

#5. Physiotherapy at Home

Even if you ‘re not a physiotherapist yourself it doesn’t matter. All that matters is-if you can get them onboard with you on one platform to provide care for individuals who need it.
It is minimal investment where all you need is a laptop with working wifi to coordinate & a phone line. Since people who ‘re injured or not in a position to travel for physiotherapy to clinics, it has become easy with ‘physio at home’ option. Portea with headquarters is leading example of this.

#6. Start Your Own Blog

If you have a passion for something to write about (could be make up, cooking, doing interiors, taking care of your kids,shopping, literally anything) get started with writing a blog. Just write everyday, market yourself, leave some place on your blog for advertising for when you get lot more subscribers to read & BINGO! You’re already making money, with minimal investment & no additional costs.

#7. Anything Organic

From Organic Marketing Firms, to making organic pickles or honey or even soil – You can start this one business with very low investment. Since a lot of people are switching to Organic produce, there is copious demand. All you need to do is make your product, get it ISI marked, send it for sampling to good stores & there you go! Mango Tree is one of the best sellers for Organic Honey & have recently tied up with Godrej’s Nature’s Basket to keep their product on shelves in their store.

  • 30 Most Profitable Business Ideas with Low Investment 2017
    YouTube Video
    30 Most Profitable Business Ideas with Low Investment 2017

#8. One stop for all Home Needs

Since time is a constraint we prefer calling for services at home. It saves a lot of time and hassle of going for one thing somewhere and the other somewhere else.
With minimal investment if you can develop an app which is service based, like carpentry, electrician, house cleaners, car mechanics, beauticians or any form of legal services. Serving it all on one platform will be an easy solution to customer based requirements. Urbanclap is one of the successful examples of this business

#9. Public Speaking

If you have the flair of eloquence, then you might want to start a public speaking business. You can successfully run this business whether you are a stay at home mother or a working lady. The idea is to be able to keep your listeners spellbound at events which a lot of companies keep having around the year.

#10. Classes for Kids

Every mother wants a break from the monotony of daily handling her child. Starting a business to look after kids when they’re 2 years plus with reliable staff or handling kids once they’re back from school while their folks are away at work can be a good Idea. Even if you wish to skip the creche route you can always look forward to some other ways of sustaining business like keeping them busy in the evening by having dance classes, storytelling, teaching gymnastics, swimming, acting, piano, anything you are comfortable with should be good.

This is the list of time tested and profit making businesses that you can engage in if you willing to start a business of your own or even if you are at stay at home mom, wanting to kick start something new. However, it is mandatory that adequate research is done on this area effectively so that you launch well equipped.

Indhu Pavul, Masters Degree holder specialized in HR and Marketing. Writing and Training is her forte. She handles sessions for Management and Engineering students. Her grandma is the biggest blessing of her life. Loves to interact and available in twitter @indhushivi.