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Reach Your Audience As a Public Speaker – Four Different Ways

There are four different ways in which your audience will assimilate information. They are: visual, auditory, auditory digital, and kinaesthetic. While your listeners will process information using all four of these approaches at different times, each person will tend to depend on one of these approaches more than the other three.

Therefore, if you want to reach into the heart and souls of everyone in the room, you will need to employ all four approaches.

Visual

Do you like to present with props, flip charts, PowerPoint or video clips? If you do, you are probably a visual presenter yourself.

Such people memorize and learn by seeing pictures and are less distracted by noise as compared to others. They will quickly lose concentration by long, verbal presentations as their minds begin to wander. They are fascinated in how your presentation appears. They like it when you use picture painting phrases like “see the blue sky, look across the room, envision standing on top of a hill, imagine driving a Ferrari, etc.” in your presentation as these words encourage them to make pictures in their minds.

Therefore, in order to reach out to these people, you will need to employ a lot of vivid imagery in your sentences.

  • The Simple Message That Brought This Middle School Class to Tears
    YouTube Video
    The Simple Message That Brought This Middle School Class to Tears

Auditory

When I attend seminars, I hate to take notes. If I do take notes, I will most likely not refer to them anyway. I like to listen to the speaker. Guess which category do I fall into? You guessed right. I am an auditory person.

People like me are easily distracted by any noises occurring during the presentation. These audience members learn by listening. Your vocal tonality and vocal quality will be very important with these people. Phrases that resonate well with people in this class include “hear me, listen to him, the sound of rain, I could resonate with her ideas, etc.”

As such, in order to connect with such an audience, you will need to vary your speech according to the pitch, tone, volume and rate.

Auditory Digital

This kettle of fish spend a good amount of time in their heads talking to themselves. They memorize and learn by steps, processes, and structures.

They want to see a proper or logical flow in your presentation. Your presentation has to make “sense” to their sense 🙂 Words that will make “sense” to these group include “sense, experience, understand, think, motivate, and decide.”

It would be helpful to use Gantt Charts, Excel Spreadsheets or PowerPoint slides to help your audience along under such circumstances.

Kinesthetic

These are the “feeling” guys. They often speak very slowly in order to feel their own words.

They learn by keenly doing something and deriving the actual feeling of it. They are attracted towards a presentation that “feels right” or gives them a “gut feeling.” Phrases that are effective with such listeners include “I felt happy, she touched my heart, I grasped his hand, they were elated, etc.”

When telling a sad story or speaking in a loving manner to your loved ones, it is a good idea to go into the kinaesthetic mode in order to “touch” the soul of your audience.

Now that you have gained a deeper insight into the visual, auditory, auditory digital and kinaesthetic audience, you will know exactly how to effectively deliver your message across to them.

All the best to you in your next presentation 🙂