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digital Marketing training in Hyderabad 

DIGITAL MARKETING

Digital Marketing is that the terribly innovative associated novel concept through this manner of media merchandise and services are promoted with the employment of database-driven on-line distribution channels to achieve shoppers in an applicable, important, individual, and lucrative manner.

in digital marketing, the advertiser easily comes to know how many times and how long the campaign has been showed on net, it comes to know how many folks have seen this campaign, what number responses have received, and the way several purchases are created although on-line mode. With this fast-end technology, selling of any specific merchandise becomes easier, the consumers’ convenience become attainable and also the organization makes vast profits, too.

digital Marketing training in Hyderabad http://digitalmarketingcourseinhyderabad.in/
  • Top Digital Marketing Training in Hyderabad & Placements - Adonai Advertising
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    Top Digital Marketing Training in Hyderabad & Placements - Adonai Advertising
Definition of Digital Marketing: The selling of merchandise or services exploitation digital channels to achieve shoppers. The key objective is to market brands through varied styles of digital media.

    Key components:

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Keyword analysis
  • Content marketing
  • Website Design
  • Pay per click (ppc)
  • Social media selling (SMM)
  • Affiliate marketing

Search engine optimization (SEO) is that the method of poignant the {web/ the net} visibility of a web site or an online page in a very web search engine’s unpaid results—often said as “natural”, “organic”, or “earned” results.  the observe of skyrocketing the amount and quality of traffic to your web site through organic search engine results.

Search engine marketing (SEM) may be a style of net selling that involves the promotion of internet sites by increasing their visibility in search engine results pages primarily through paid advertising.

Keyword analysis is that the method of crucial what keyword are utilized in search engines by potential customers.

Content marketing is that the selling and business method for making and distributing relevant and valuable content to draw in, acquire, and have interaction a clearly outlined and understood audience – with the target of driving profitable client action.

 Pay per click (ppc) a model of net selling within which advertisers pay a fee when one in every of their ads is clicked. Primarily, it’s some way of shopping for visits to your web site, instead of making an attempt to earn those visits organically.

Social media marketing (SMM) refers to techniques that concentrate on social networks and applications to unfold whole awareness or promote specific product

Affiliate Marketing could be a net sales maneuver that lets a product owner increase sales by allowing others targeting identical audience affiliates to earn a commission by recommending the product to others. At identical time, it makes it getable for affiliates to earn money on product sales whereas not creating product of their own.

Conclusion

SaiSantosh Technologies is one of the best Digital Marketing Training Institute in Hyderabad with a proven record of accomplishment in job placements.
We offer affordable and reliable Digital Marketing course for Graduate and Post Graduate students, working professionals, corporates and marketing executives.

So, digital marketing is regarding utilizing digital technology to attain selling objectives. there’s no essential want for digital selling to continually be become independent from the selling department as an entire, because the objectives of each are identical. However, for now, it remains a helpful term as a result of digital marketing needs an exact talent set to utilize the digital technology effectively.

SaiSantosh Technologies is one of the best Digital Marketing Training Institute in Hyderabad with a proven record of accomplishment in job placements. We offer affordable and reliable Digital Marketing course for Graduate and Post Graduate students, working professionals, corporates and marketing executives.

9 tips to help with Magento SEO

Magento eCommerce platform was built with SEO (Search Engine Optimization) best practices in mind. If configured properly it needs no third-party extensions to be search engine friendly.

Make sure you address the 9 Magento SEO points listed below and your store will be ready to climb up to the top of Google search results page.

1. Enable Server URL rewrites

First thing you need to do is to remove index.php from site URLs. Go to site backend top menu System > Configuration > Web > Search Engines Optimization and set Use Web Server Rewrites to Yes.

2. Set default title, description, prefix, suffix

Now set Default title text. By default it is ‘Magento Commerce’ and that is not what google would expect if you sell shoes. Go to System > Configuration > Design > HTML Head and enter default title, title prefix, title suffix, default description and default keywords.

3. Auto-redirect to Base URL

If more than one domain is pointing to your site you might want to avoid duplicate content and set 301 redirect to your main domain. First enter your main domain at System > Configuration > Web > Unsecure > Base URL. Then set System > Configuration > Web > Url Options > Auto-redirect to Base URL to Yes (301 Moved permanently). 301 is a preferred way to handle redirects.

  • SEO for Beginners Tutorial - 5 - Title and Meta Description
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    SEO for Beginners Tutorial - 5 - Title and Meta Description

4. Site Speed

Faster sites tend to rank higher. They could be crawled faster as well. They also tend to convert more so it pays to speed up Magento.

Here are a few configuration settings that help increase magento site speed:

  • Enable cache at System > Configuration > Cache Management
  • Enable CSS/JS merging at System > Configuration > Developer > Javascript / CSS settings
  • Enable flat catalogs at System > Configuration > Catalog > Frontend > Use Flat catalog Category (Yes) and Use Flat Catalog Product (Yes)
  • Install Full Page Cache extension of your choice. If you run Magento Enterprise you already have one.

Here is 20 proven steps to increase magento speed and performance.

5. Sitemap autogeneration

First create your sitemap file at Catalog > Google Sitemap and submit it to Google, Bing, Yahoo etc. Then make sure you start cron process on your server. Finally make magento auto update sitemap file at System > Configuration > Catalog > Search Engine Optimizations > Autogenerated Site Map (Enable) and System > Configuration > Google Sitemap > Generation Settings > Enabled (Yes).

6. Use Canonical URLs

To avoid duplicate content you might want to add canonical link meta tag to your pages.  Go to System > Configuration > Catalog > Search Engine Optimizations > Use Canonical Link Meta Tag For Categories (Yes) and Use Canonical Link Meta Tag for Products (Yes).

7. Have a responsive Theme

I strongly recommend that you have a mobile friendly version of your Magento store. Responsive design is Google’s recommended design pattern. Make sure your site is responsive – install a theme that adjusts to browser width.

One of the most popular responsive themes for magento is Porto theme – check it out.

8. go SSL

HTTPS is a ranking factor. Buy a ssl certificate and set your magento unsecure and secure Base URLs to https://. Enable SSL for frontend and backend at System > Configuration > Web  > Use secure URLs in Frontend (Yes) and Use secure URLs in Admin (Yes). Also redirect all http traffic to https.

9. redirect non-www to www

Set www version of your domain as Base URL at System > Configuration > Web > Unsecure (Secure) Base URL. Then make sure you set auto-redirect to base URL to yes. Now all non-www page requests should be redirected to www ones.

Konstantin Gerasimov is a site performance specialist and a magento developer. He runs a company www.goivvy.com that specializes in magento performance optimizaiton. You can contact him on twitter @goivvy