Are you looking to increase brand-awareness, build relationships, and reach a broader audience? If so, Instagram marketing is for you. In case you’ve lived under a rock for the last couple of years, Instagram is quite a big deal in today’s marketing world. And with all right!
To understand just how powerful Instagram is, just take a look at the statistics about Instagram, because they speak quite loudly. Today, Instagram boasts over 700 million users. 70% of which report “Having already looked up a brand on the platform”.
Now, you can’t just jump into Instagram without any strategy or plan, because then you’re doomed to fail. To succeed with Instagram marketing, you need to have a strong marketing strategy and an even more powerful content strategy. Because after all, Instagram is a visually driven platform.
In this article, we’ll provide you with 5 ways you can spread your efforts across Instagram – and gain tremendous marketing results.
Set up an Instagram business account (and optimize it)
In May 2016, Instagram introduced business profiles. The update included new, integrated call to action buttons and Analytics, in order to make the platform better for businesses.
Let’s go through how you set up your page for sales:
Have your logo as your profile picture
Having your logo as your profile picture is essential for all businesses, and that does not only concern Instagram. Brands should have their logo on all their social media platforms.
First of all, having your logo as your profile picture across all your social media platforms makes it easy for people to instantly recognize your page. Secondly, by having your logo as your profile picture, you build your brand awareness and incorporate your logo into your brand’s image so that people will think of your brand when they see your logo.
The same principle as the profile picture goes for your username. If possible, you should have the same username across all your social channels, and preferably, your username should be the same as your brand name.
Include a website link
Instagram has been very strict with clickable links on their platform in order to crack down on spam. As a result, the only place where you can share a clickable link on Instagram (apart from private messages and Stories) is in your profile – so use it wisely.
Not only does having a website link help you get more traffic, it also helps you display your profile as more authentic. In fact, it’s a tip from Instagram themselves. Here’s what they say about that matter on their website:
“If your account doesn’t have a verified badge, there are other ways to help let people know that you’re authentic. For example, you can link to your Instagram profile from your official website, Facebook page or Twitter account.”
Write your profile bio
Your profile bio is one of the first things people will see when visiting your website, so make sure that it is appealing, interesting, and shows your brand’s personality. If you would like, you can even include a call to action if your bio to get visitors to do something.
Make sure you aren’t making your bio too promotive because if that is the first impression people get from your brand, that’s how they will remember your brand forever.
Create appealing content
Instagram is a visually driven platform, thus, content will play an important part in your marketing efforts. If you want to succeed with Instagram marketing, you need to prioritize content creating, and create content that people will love.
People hate when brands are too promotive and pushy, that’s not really news. And that’s where the content sharing plays an important role. By sharing great content, you display your products in a good light, without telling people how good they are. This is one of the benefits of Instagram marketing: letting the visuals do the talking.
Of course, sharing content that falls into the categories of being interesting, high-quality, appealing, unique, and creative all at the same time is easier said than done. However, that does by no means mean that it isn’t possible.
Share high-quality images
Investing in a good camera is essential as a business. It’s 2017 and nobody wants to see blurry or low-quality images. Stand out from a lot of people’s posts by simply investing in a better camera and learning its features.
Be unique – and don’t forget to edit your photos
On Instagram, users share over 95 million photos and videos. Daily! It goes without saying that you have to work really hard to stand out from the crowd because the competition is super tough. By sharing content that is unique, you’ve already come a long way, and how you edit your photos plays a vital role in that.
Knowing statistics regarding what type of content that gets the highest engagement on Instagram can be really helpful when creating and editing your content:
- Bright images generate 24% more likes than dark images.
- Images that have blue as the dominant color generate 24% more likes than images that are predominantly red.
Don’t be too promotive
As we discussed earlier, being too promotive in your photos and captions is a big no-no. Instead, you should let the content to the speaking. Share extremely good photos of your products and the images will do the marketing for you. By being too promotive, there’s a bigger chance that you will scare away your audience instead.
Giveaways are one of the most effective marketing methods on Instagram, and you can see all types of businesses doing it. Obviously, the better prices you offer, the more people will join, and the better results you’ll get.
However, as a business, you should always opt for giving away products that you sell. First of all, it’s cheaper than giving away things that you don’t distribute, and second, you create an interest around your products by running a giveaway of them.
Thus leading to some of the people who don’t win the contest becoming so eager on having your product that they buy it anyway. The structure of an Instagram giveaway can look a bit differently.
One of the most effective rules of entry is to ask people to tag their friends in your post. This makes it possible for your giveaway to get a big reach quickly, and reach a lot of new potential customers.
Partner with influencers
Marketing with social media influencers has grown tremendously in popularity over the course of just a few years. And with all right of course. Studies have found that for every $1 invested in influencer marketing, brands get $6,5 in return.
Here’s how Wikipedia explains influencer marketing:
“Influencer marketing is a form of marketing in which focus is placed on specific key individuals rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.”
- Finding an influencer who has a highly targeted and engaged follower base who resonates well with your brand
- Making the campaign genuine and authentic
The explanation to why influencer marketing is able to generate such incredible results is simple. Influencers have displayed themselves as experts in their niche, leading to them becoming the go-to source for information about that particular niche. When brands (who are within the same niche) contact the influencer to ask if they would like to partner with them, they do it because the followers of the influencer are the target audience of the brand.
It sounds complicated but the principle is really simple. When the influencer then recommends the brand’s products to their audience, the audience will trust the words of the influencers since the influencer is a leader and expert in its niche, and ultimately, it will lead to a lot of people following the advice of the influencer.
Offer promotions and discounts
Studies have found that the reason why people follow brands on social media is to get access to promotions, discounts, and sales. So if you want to build a following, and have a page that makes people come back for more, using your Instagram as a distribution tool of promotions and discounts is key.
To make your Instagram page more sought-after to follow, create sales dedicated only for your Instagram followers, because ultimately, this will lead to a very high retention rate since people are waiting for more similar campaigns from your brand in the future.
He is a social media and marketing nut, sharing his passion for business in his articles.