Increase Consumer Engagement with Video Translations

The online world presents enormous opportunities for digital marketing. Today’s consumers are always connected through mobile devices, tablets and computers, which provide new avenues for communication. Video, in particular, has become a critical component for capturing the global consumer market, with conversion rates not found in any other medium. While English remains the dominant language online, its users represent only a quarter of the global market. Savvy online marketers tasked with growing their client’s sales base need to look beyond the core English-language demographic. By enlisting professional translation agencies to Continue Reading →

5 Powerful Ways to Market Your Business on Instagram

Are you looking to increase brand-awareness, build relationships, and reach a broader audience? If so, Instagram marketing is for you. In case you’ve lived under a rock for the last couple of years, Instagram is quite a big deal in today’s marketing world. And with all right! To understand just how powerful Instagram is, just take a look at the statistics about Instagram, because they speak quite loudly. Today, Instagram boasts over 700 million users. 70% of which report “Having already looked up a brand on the platform”. Now, you Continue Reading →

How Is Technology Changing Advertising?

Technology is transforming the way marketing is done as people become more exposed to it than ever. Several advertising firms are facing the brunt of this transformation, as they have to keep up with the pace with which technology is inventing itself. The major challenge that brands face is to be able to connect to its target audience via all the devices in real time in order create campaigns that work across various communication channels. Advertising has become more competitive and tougher than ever before. Advertising agencies are compelled to Continue Reading →

Top 4 Startup Trends for 2017 – #Cashless, #Coworking, #Bootstrapping, #MadeinIndia

It’s kind of hard to predict what’s going to happen to the startup scene in India this year, but I’ll take a chance and make some informed predictions. One big issue that’s affected everyone is demonetization, so no points for guessing that #cashless startups that help your business go digital in any way will be one of the startup trends for 2017. Here are some trends for the future which may serve to motivate you to read further. Top Startup Trends for 2017 – #Cashless This was the year when Continue Reading →

Top 5 Most Effective Social Media Networks for Mobile Marketing

According to some research, 91% of cell phone users keep their cell phones with them all day.  That translates to a text message being by 97% of cell phone users within 5 minutes of receiving it.  This means, therefore, that if you advertise or market via mobile ways, you will dramatically increase your potential market.   Combining the greatest sources of market pool (social media) with the fastest advertisement and marketing media (mobile phones and other telecommunication devices) equals a blast of positive advantages right at the tip of every Continue Reading →