6 ways to Boost Your E-commerce Business via Digital Marketing

Having a great website is not enough to succeed your E-commerce business. Having stellar layout, great product description, superior navigation and a shopping cart are important things. But your competitors are looking forward to get more traffic to their e-commerce website by digital marketing strategies. That means you’re fighting a losing battle. They are doing so because those strategies work. You need a solid digital marketing strategy if you want to be successful with your E-commerce business; there are many ways where digital marketing and SEO function similarly and today Continue Reading →

Increase Consumer Engagement with Video Translations

The online world presents enormous opportunities for digital marketing. Today’s consumers are always connected through mobile devices, tablets and computers, which provide new avenues for communication. Video, in particular, has become a critical component for capturing the global consumer market, with conversion rates not found in any other medium. While English remains the dominant language online, its users represent only a quarter of the global market. Savvy online marketers tasked with growing their client’s sales base need to look beyond the core English-language demographic. By enlisting professional translation agencies to Continue Reading →

Professional Language Translators – Top Considerations in Looking for One

The influence of globalization has sparked the need for language translation, especially in the field of business. Language translators have sprouted in all corners of the world to aid business processes and transactions. Countless companies and individuals have been dependent in language translators to mobilize their businesses. That is why it is a must to hire a reliable language translator to make your business transactions successful. In hiring a professional language translator, an individual or a company should consider the following: The language fluency level needed for the work to Continue Reading →

5 Powerful Ways to Market Your Business on Instagram

Are you looking to increase brand-awareness, build relationships, and reach a broader audience? If so, Instagram marketing is for you. In case you’ve lived under a rock for the last couple of years, Instagram is quite a big deal in today’s marketing world. And with all right! To understand just how powerful Instagram is, just take a look at the statistics about Instagram, because they speak quite loudly. Today, Instagram boasts over 700 million users. 70% of which report “Having already looked up a brand on the platform”. Now, you Continue Reading →

How Is Technology Changing Advertising?

Technology is transforming the way marketing is done as people become more exposed to it than ever. Several advertising firms are facing the brunt of this transformation, as they have to keep up with the pace with which technology is inventing itself. The major challenge that brands face is to be able to connect to its target audience via all the devices in real time in order create campaigns that work across various communication channels. Advertising has become more competitive and tougher than ever before. Advertising agencies are compelled to Continue Reading →