How Is Technology Changing Advertising?

Technology is transforming the way marketing is done as people become more exposed to it than ever. Several advertising firms are facing the brunt of this transformation, as they have to keep up with the pace with which technology is inventing itself. The major challenge that brands face is to be able to connect to its target audience via all the devices in real time in order create campaigns that work across various communication channels. Advertising has become more competitive and tougher than ever before. Advertising agencies are compelled to Continue Reading →