Work-life Balance for Digital Marketers

Digital marketers sometimes ask how they can find a balance between their businesses and their personal lives. The shocking answer is true balance is a total myth, because it’s simply unattainable. Think about it: mathematically speaking, you can’t spend 25 percent of the day at your business, 25 percent of the day with your children, 25 percent of the day with your soul mate, and 25 percent of the day attending to your personal needs, and yet accomplish your goals while ensuring that everyone feels taken care of. It’s simply not workable. Therefore, what you are really seeking is harmony. You want to figure out how you can accomplish all of your goals while still devoting quality time with your loved ones. To move you along, here are some thought-provoking questions to reflect upon:

Do You Want to Discipline Yourself to Enforce the Plans that Have Been Made?

When everything is agreed upon, as digital marketers you must be consistent with the scheduling of work and all aspects of business undertaken. Without strict discipline and action, there is a great likelihood that our plans will end up in smoke. Therefore, it is imperative that you allocate a fixed time of the day to perform certain tasks on your computer. Eventually, your creativity will lead you to automate part of the entire process using a scheduler software. This will help to free up some of your valuable time. Until such time, you must sit down, hold the mouse and do the clicking manually.

Do Temptations Distract You?

When starting your online business, usually a lot of distractions in the form of temptations may arise that will sometimes weaken or divert the focus of the business. Try to hold yourself, focus on what has been agreed with the people around you. If you had done your keyword research properly, you would be less likely sidetracked due to various distractions and temptations. Proper keyword research will help you make accurate decisions on your direction and strategy. Unfortunately, most online articles on keyword research suggest that you use the unreliable Google Keyword Planner, Google Trends, Google Analytics, Google Search Console, Alexa and a whole bunch of third party online service providers who actually rely on the unreliable Alexa to provide you with “reliable” advice 🙂

Do You Have a Support System to Measure the Progress of The Business?

After all the work, do not forget to create a system that can be used as a tool to control and measure the success of the business. By doing so, all kinds of conditions that occur can be anticipated early. For example, if you are selling digital products, then you need to put all your products into a digital download plugin. The digital download plugin will manage your sales, process your payments and provide good sales reports and statistics.

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In essence, perfect work-life balance and personal happiness is not achievable. Neither does it necessarily depend on earning more money and being successful at work or in business. When carrying out an online businesses, emphasis should be placed on quick communication with your customers. Consider carefully all your thoughts and actions. Do not, for the pursuit of wealth, forego good customer relations. In this manner, harmony can be maintained.

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